LEADING BRANDS® — Wavebreak Podcast [135] Predictable Growth Using Data-Driven Marketing Strategy
It’s way more simple to hit your next revenue target than you think.
Whether your target is $10 million or $100 million, the data will help you get there.
But we’ve heard that a million times, how do you actionably use data to scale your business to the next level?
It requires two things: 1) Mindset 2) Knowing which levers to pull and when.
That’s exactly what we chat about in this episode of the podcast featuring Rory McGonigle, co-founder of Smart eStrategy and Hiker Hunger Outfitters.
He grew his brand from zero to 7-figures within months using his love for data and has continued to scale it since.
Today’s actionable podcast brings topics like:
- How to fall in love with the numbers
- Benchmarks for traffic, conversion rates, revenue targets, and add to cart rates
- How to reinvest profit back into the business
- Scaling your business using the numbers and data
This is a must listen for those who want fast, data-driven growth.
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Links:
Private email list for ecommerce leaders
This episode is sponsored by...
Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.