LEADING BRANDS® — Wavebreak Podcast [134] TikTok For DTC Brands: Behind-The-Scenes of e.l.f. Cosmetics Viral TikTok Campaign
Movers+Shakers created the most-viral campaign ever on TikTok for e.l.f. Cosmetics, with consumers contributing 3 MILLION user-generated videos and 5 billion views.
Celebrities like Lizzo, Ellen & Reese Witherspoon joined (unpaid). It spread organically through Instagram, YouTube & Twitter.
The original music track became so popular, they released it on Spotify & iTunes, and DJs played it in clubs. It racked up 20M+ streams.
In this episode, I'm joined by Evan Horowitz, co-founder and CEO of Movers+Shakers, the agency behind this successful campaign.
We cover TikTok fundamentals, success strategies for brands, and best tips for getting started.
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Links:
Private email list for ecommerce leaders
Movers+Shakers Elf TikTok Challenge
This episode is sponsored by...
Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.