Conversion Tracking Playbook

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) breaks down Harvard Business Review's guide on How To Market in a Downturn with 6 ideas that meet your customer where they are in today's market. You'll learn about the 4 types of cohorts like the "Life for Today" customer and tactics to maximize your marketing potential. Plus you'll hear thoughts on this upcoming holiday BFCM and why sales may pull back even earlier than November. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:How to Market in Downturn by HBRUS Consumer Price Index in RecessionSalesforce prediction on BFCM-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares quick news on announcements from Twitter and GA4 on updates to their tracking (GA4 now has conversion rate metrics!). Plus learn about the in's and out's of Consent Management for Shopify brands:1. What is consent management & consent mode2. How does it impact your tracking3. What are examples of different cookie categories 4. Why is compliance needed5. How does it work with client-side tracking6. How does it work with Elevar's server-side tracking-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:Elevar's Consent and Privacy management docsCharles Farina Twitter and Simo Ahava TwitterGoogle Ads EU Consent announcementGA4 Funnel episode-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Chase Clymer, Host of the Honest eCommerce Podcast and co-founder of Electric Eye (Connect on Twitter) joins Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) to do a deep dive on conversion rate optimization. Some of the topics discussed:# 1 system Chase thinks brands should focus on building firstFounder vs outsourcing product-market fitApproach to blending qualitative (surveys, heatmaps etc) with quantitative dataDo you have enough revenue to test and is it worth it?Optimizing content pages through unique lead opt-insCreative optimizationBiggest CRO wins and failures We hope you enjoy!-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:Electric EyeHonest Commerce PodcastRightmessageA/B Test Significance Calculator by VWO-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Andrew Faris, Host of the eCommerce Playbook podcast (Connect on Twitter) joins Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) to discuss Andrew's methodology for Facebook attribution analysis using Google Analytics and Facebook data, tracking issues he sees cause issues in platform, and why Google Ads Performance Max is crushing it today.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:eCommerce Playbook PodcastAndrew's podcast episode with Taylor Holiday @ CTCCommon Thread Collectiveandrew@ajfgrowth.com (reach out for the GA vs Facebook templates!)-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 5 examples of funnels to analyze Shopify stores using GA4's funnel builder, GA4's path explorer, and Universal Analytics custom segments. They include:1. GA4 -- creating cohorts by gender2. Segmenting Product and Collection landing page groups3. GA4 Path Explorer -- are your hypothesis correct in what you expect out of your landing page?4. Content analysis funnel -- how does your homepage content funnel users to the appropriate experience5. Feature analysis -- how to segment out feature usage to determine impact on conversion rates-----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:GA4 Path explorerFeature Analysis segmentation example-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares how to split subscription vs one-time purchase conversion tracking for Google Analytics, Facebook, and other channels. Plus learn the latest best practice in configuring Google Optimize to mitigate site speed issues.-----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:Splitting subscription vs one-time purchases via GTMSelling Plans for Shopify (subscription liquid variables)Facebook Subscribe eventHow to Set Up Google Optimize on Shopify Google Optimize sync vs async-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 3 tracking issues with the Facebook Pixel that are impacting Elevar customers (and many more!). The big one is how to block spam events from attaching fake purchase data to your pixel but you'll also learn about a new-ish issue where CAPI events reported inside the Facebook UI are severely under-reporting (even though it works fine) and $0 conversion value shown in Ads Manager (even though value was sent).  -----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:How To Block Spam Events from Facebook Pixel via GTMElevar Facebook Conversion API for ShopifyFacebook's New "Basic Ads" And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Learn about common tracking issues with custom landing page funnels like headless sites and how to implement fixes. Explore challenges in passing UTM parameters and data layer events, the importance of server-side tracking and URL decorate tags, and fixes for attribution issues on custom landing pages.

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares the latest tracking and marketing updates with your most critical marketing channels. Highlights include Google Marketing Live announcements, Snapchat CAPI, Klaviyo native app updates, and TikTok deprecated events.-----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:TikTok Standard EventsKlaviyo API UpdatesKlaviyo App Embed Updates (product view event)Google Marketing Live updates via WordstreamElevar GA4 Webinar Signup

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) and Jerica Krakowski, Technical Product Manager @ Elevar (Connect on LinkedIn), talk all about post-purchase conversion tracking on Shopify. You'll learn about primary vs upsell purchase event considerations, client-side vs server-side considerations, step by step go live process, Shopify plus vs non-plus considerations, and known limitations and issues with the post-purchase tracking setitng.-----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:Post Purchase Setup Doc by ElevarRebuyCarthookZipify