Conversion Tracking Playbook

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares whats new in the world of tracking from the past few weeks. Topics include Google Ads enforcement of collecting consent in EU (or risk Google Ads suspension), the demise of real-time reporting in Universal Analytics, and recent updates with GA4 as Google pushes out regular enhancements on the way to July 2023.  -----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:Register for GA4 Webinar with ElevarNew UTMsHow to Setup GA4 on ShopifyReal-Time Reporting UpdateGoogle Consent Links:OverviewPolicyMay 2022 UpdateUA -> GA4 Event Automation

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter), and Dan LeBlanc, Co-Founder & CEO @ Daasity (Connect on LinkedIn), discuss data warehousing integrity, impact that Dan has seen on Daasity customers from iOS changes, examples of insights that brands have extracted by centralizing data, the role of Google Analytics vs business intelligence dashboards, and the future of data between Elevar and Daasity. -----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:ElevarDaasity

Brad Redding (Connect on LinkedIn and Twitter) and Dan Hansfield (Connect on LinkedIn) of Datasmith dig into goal oriented tracking plans and OKRs to drive measurement plans. So: define goals > build measurement plan > implement tracking. You'll learn about an example of one brand who wanted to test TikTok vs Instagram's influence on top of funnel acquisition by primarily ignoring all other metrics except for the net # of new customers in Shopify.Show Notes:(00:40) - Gap in data expertise(03:15) - Business goal overview (09:20) - Instagram vs TikTok new customer acquisition test(20:00) - Retention funnel analysis (31:00) - OKR framework-----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:ElevarDatasmithWhat Matters (OKR)

Brad Redding (Connect on LinkedIn and Twitter) and Ben Zettler (LinkedIn and Twitter) break down a process they'd take if they were tasked with doubling an eCommerce brand's conversion rate in 100 days. They'll discuss user testing, onsite CRO, price testing, Youtube strategies, and dig deep into 7 high performing email growth optimizations. Show Notes:(04:00) - User research and talking to customers(12:40) - Optimizing email flows and campaigns with 7 amazing examples(28:00) - Fixed vs discount price testing(32:00) - SMS optimization and merging with Email flows(42:00) - Facebook, IG, YouTube, TOFU-----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:https://www.getelevar.com/Ben Zettler DigitalKlaviyo

Brad Redding (Connect on LinkedIn and Twitter) shares his top 10 insights from the first 20 episodes of the podcast. If you haven't listened to every episode, this gives you a sneak peek into the main highlights and talking points of each one.Highlights Featured: Episode 1 - Why some marketing channels are hesitant to go fully server-side trackingEpisode 2 - How friction on Facebook tracking has similar impact to affiliate marketing trackingEpisode 3 - Subscription brands — don’t sleep on event tracking portal behavior to prevent churn before it happensEpisode 4 - GTM server-side pro’s vs con’s — and responsibility of managing your own Google Cloud InstanceEpisode 5 - Headless analytics — always assume accurate tracking is going to take longer than you think (pre-launch). Don’t wait until launch to QA, finish setting up, etc.Episode 8 - Interesting example from Matt at EnquireLabs about how one brand used a survey question — asking what are you using our product for (which was car wash for dirtbikes). They learned customers owned ATVs, but ad created used dirt bikes. They switched creative and ROAS skyrocketed.Episode 9 - GA4 — so much to tackle here. Biggest issue is the ease of use in using GA data. Big push to BI platform analysis, data studio reports, and of course privacy.Episode 10 - How to measure OTT, podcast, connected TV and more offline channels. i.e. How to measure beyond Facebook and Google with Ron at RockerboxEpisode 14 - Why Facebook still over or under reports — main issue we still see is confusion on when FB attributes conversions.Episode 16 - 43% of worldwide users use adblockers-----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:https://www.getelevar.com/

Brad Redding (Connect on LinkedIn and Twitter) shares 5 types of A/B Test Experiments that anyone can implement in minutes. You'll learn how to implement Existence, Copywriting, Content Sort Ordering, Personalization, and testing into an entire site redesign to maximize your conversion rate improvement. -----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:https://www.getelevar.com/Event Builder Chrome ExtensionGuess The Test YouTube VideosGoogle Optimize

In this unique episode, Brad Redding (Connect on LinkedIn and Twitter) shares notes from Elevar's internal daily customer success sync to provide more insight into our day to day. These are all tracking related questions or issues that our customers are facing -- from subscription tracking nuances, cross-domain for landing pages, TikTok server-side, GA4, Flow.io checkouts, Reddit, and more. -----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:https://www.getelevar.com/

Brad Redding (Connect on LinkedIn and Twitter) shares the 4 most common marketing technologies that Elevar customers share - conversion tracking, attribution, survey, and business intelligence software. You'll also learn about the nuances of conversion tracking, the most common pitfalls and customizations, and FAQs that we get from our customers. Show Notes:(01:00) - 4 spokes in data collection wheel(07:30) - Pushing vs pulling data to and from analytics and marketing platforms(11:30) - Conversions aren't just purchases(17:30) - 5 of the most common questions and customizations when considering conversion tracking requirements-----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:https://www.getelevar.com/Podcast Episode with Ron from RockerboxPodcast Episode with Austin from Northbeamhttps://www.daasity.com/https://enquirelabs.com/

Brad Redding (Connect on LinkedIn and Twitter) shares stats of ad and tracker blocking technology, what happens to tracking when these tools are enabled, how you can verify the impact yourself, why server-side tracking has grown to combat this, and two customer stories where we quantified their adblocker usage and compared to a server-side GA property.Show Notes:(01:00) - Adblocker usage stats(04:20) - Impact of Adblockers on tracking(08:10) - Is server-side tracking impacted(11:10) - How Adblockers work & popular types(15:30) - Quantify Adblocker usage on your own website-----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:https://www.getelevar.com/Adblocker stats from Backlinkohttps://easylist.to/

Brad Redding (Connect on LinkedIn and Twitter) and Elevar's Lead CRO Strategist, Kirby Crook (connect on LinkedIn) share their top 6 a/b test experiments of all time. Plus you'll learn what processes separate brands with successful experimentation programs, what survey questions work today to help with CRO, and how asking questions can help uncover features or descriptions that are missing on site.  Show Notes:(0:30) - Top 6 a/b test experiments of all time(16:30) - Brand experimentation operating system(26:00) - Exit intent and onsite survey data driving CRO insights(31:00) - How survey data helps uncover info missing from onsite(32:00) - Decoding greatness on Apple vs Samsung-----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:https://www.getelevar.com/Guess The Test seriesCopyhacker homepage copy examples