Conversion Tracking Playbook

Explore the 12 reasons why Facebook under or over reports conversions in Ads Manager. Topics include attribution window differences, reporting delays, event visibility issues, missing advanced matching parameters, low event match quality, post-purchase upsells, tracking setup issues, limitations of offsite checkouts, and spam traffic.

Brad Redding (Connect on LinkedIn and Twitter) shares recommendations on how to configure tracking for Google Analytics, GA4, Facebook, Google Ads, and other channels for brands that have multiple Shopify sites unique to geographic regions. You'll learn:- How to think about single vs multi-properties in GA- How to build rollup vs unique geo-location reports- Setup for Universal Analytics vs GA4- Segments vs Comparisons feature in GA4- Facebook pixel considerations- Google Ads merchant center and product tag considerations- Currency conversionEnjoy!-----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:https://www.getelevar.com/10 Things I Think About GA4 Transition

Brad Redding (Connect on LinkedIn and Twitter) shares his 5 step data analysis process he uses when looking for areas of opportunities in Google Analytics. You'll learn how he analyzes funnels, landing pages, event tracking, micro-funnels, and applying other a/b test winners to new site recommendations. Plus what goals he sets prior to embarking on this 30 minute data dive.-----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:https://www.getelevar.com/https://www.getelevar.com/event-builder/Guess The Test CRO Episodes

Brad Redding (Connect on LinkedIn and Twitter) shares how to get started with event tracking on your main navigation and homepage. Plus you'll hear 3 example a/b test experiment winners on homepages through the use of event tracking data analysis. -----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:https://www.getelevar.com/https://www.getelevar.com/event-builder/Data studio reportGuess The Test CRO Episodes

Brad Redding (Connect on LinkedIn and Twitter) and Co-Founder & CEO of Rockerbox, Ron Jacobson (Connect on LinkedIn), go deep into the world off OTT, CTV, podcast, and other data & attribution lessons that brands like Rothys, FIGS, and other Rockerbox customers are solving for. Plus you'll learn what to think about when starting to move marketing budgets outside of Facebook and Google.  Show Notes:(01:30) - Rockerbox 101(03:20) - What do in-house data teams look like(08:50) - What happens beyond measuring Facebook and Google (15:00) - Expect data to be taken away(17:50) - OTT insights to action(23:00) - What can go wrong (28:10) - Only the paranoid survive (32:10) - Do UTMs work for just FB and Google -----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:https://www.getelevar.com/https://www.rockerbox.com/Google Sheets Starter Pack from Rockerbox

Brad Redding (Connect on LinkedIn and Twitter) shares 10 thoughts on the announcement of Universal Analytics sunsetting July 2023 and the world of GA4 taking over in Google Analytics for all businesses. Thoughts include:When brands will start to really use GA4 as their primary analytics toolFeatures of GA4 which make it better than Universal AnalyticsGDPR and privacy thoughts on this moveSelf-hosted GA4 (?)Data warehousingImpact on third party trackersTraining-----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:https://www.getelevar.com/https://www.getelevar.com/how-to/launch-google-analytics-4-shopify/https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/

Brad Redding (Connect on LinkedIn and Twitter) and Matt Bahr (Connect on LinkedIn and Twitter) from EnquireLabs go deep into the data weeds on blending survey data with analytics data, where customer survey data fits in attribution analysis, and real life examples of brands that have extracted unique insights from survey data to shift marketing messaging that led to unanticipated growth. -----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:https://www.getelevar.com/https://enquirelabs.com/

Brad Redding (Connect on LinkedIn and Twitter) talks about why there was a rush to use Offline Conversion API for Facebook, what other Offline Conversions to consider from Shopify channels, the potential future of purchase behavior happening outside of normal flow, and why you should consider sending these conversions to marketing channels via server-side APIs.-----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Show Notes:This is quick episode on:- Offline conversions API for Facebook post iOS- Defining offline conversions in Shopify channel reports- Why some brands may want these conversions that happen outside of the online store sent to each channel-----Links Referenced:https://www.getelevar.com/

Brad Redding (Connect on LinkedIn and Twitter) and Austin Harrison (Connect on LinkedIn) from Northbeam discuss why demand is so high for attribution solutions, what decisions brands are making from these datasets to scale top of funnel, and how to blend the use of conversion tracking + attribution + data warehouse solutions.   -----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Show Notes:(01:30) - Attribution 101(05:30) - What data dependencies does attribution software have(09:30) - Why is demand so high for attribution software(15:00) - Decision making for $40 million brand(19:00) - Do you still need native pixel tracking?(26:08) - Attribution software vs data warehousing (29:20) - Consulting on how to take action-----Links Referenced:https://www.getelevar.com/https://www.northbeam.io/https://enquirelabs.com/https://www.daasity.com/

Analytics and conversion optimization expert Brad Redding and Elevar's Jon Cairo discuss the 10 most common tracking issues on headless Shopify websites, challenges with Google Analytics tracking, challenges with Facebook and other marketing channels, benefits of going headless according to Elevar customers, and predictions on the future of headless and Shopify's Hydrogen framework.