10 Things I Think About the GA4 and Universal Analytics Announcement from Google Analytics
Mar 24, 2022
21:59
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Brad Redding (Connect on LinkedIn and Twitter) shares 10 thoughts on the announcement of Universal Analytics sunsetting July 2023 and the world of GA4 taking over in Google Analytics for all businesses.
Thoughts include:
When brands will start to really use GA4 as their primary analytics tool
Features of GA4 which make it better than Universal Analytics
GDPR and privacy thoughts on this move
Self-hosted GA4 (?)
Data warehousing
Impact on third party trackers
Training
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