Brad Redding (Connect on LinkedIn and Twitter) and Elevar's Lead CRO Strategist, Kirby Crook (connect on LinkedIn) share their top 6 a/b test experiments of all time. Plus you'll learn what processes separate brands with successful experimentation programs, what survey questions work today to help with CRO, and how asking questions can help uncover features or descriptions that are missing on site.
Show Notes:
(0:30) - Top 6 a/b test experiments of all time
(16:30) - Brand experimentation operating system
(26:00) - Exit intent and onsite survey data driving CRO insights
(31:00) - How survey data helps uncover info missing from onsite
(32:00) - Decoding greatness on Apple vs Samsung
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Links Referenced:
https://www.getelevar.com/
Guess The Test series
Copyhacker homepage copy examples
Conversion Tracking Playbook