Conversion Tracking Playbook 12 Reasons Why Facebook Under or Over Reports Conversions in Ads Manager
Apr 11, 2022
Explore the 12 reasons why Facebook under or over reports conversions in Ads Manager. Topics include attribution window differences, reporting delays, event visibility issues, missing advanced matching parameters, low event match quality, post-purchase upsells, tracking setup issues, limitations of offsite checkouts, and spam traffic.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Reasons for Facebook's Under-reporting of Conversions
02:17 • 8min
Reasons for Underreporting Conversions: Event Match Quality and Post-Purchase Upsells
10:19 • 2min
Reasons for Under and Over Reporting Conversions in Ads Manager
12:45 • 8min
Facebook's Conversion Tracking Issues: Under Reporting vs Over Reporting
20:18 • 2min