Conversion Tracking Playbook Best Of Episode - 10 of Our Best Insights Summarized from First 20 Episodes
Brad Redding (Connect on LinkedIn and Twitter) shares his top 10 insights from the first 20 episodes of the podcast. If you haven't listened to every episode, this gives you a sneak peek into the main highlights and talking points of each one.
Highlights Featured:
Episode 1 - Why some marketing channels are hesitant to go fully server-side tracking
Episode 2 - How friction on Facebook tracking has similar impact to affiliate marketing tracking
Episode 3 - Subscription brands — don’t sleep on event tracking portal behavior to prevent churn before it happens
Episode 4 - GTM server-side pro’s vs con’s — and responsibility of managing your own Google Cloud Instance
Episode 5 - Headless analytics — always assume accurate tracking is going to take longer than you think (pre-launch). Don’t wait until launch to QA, finish setting up, etc.
Episode 8 - Interesting example from Matt at EnquireLabs about how one brand used a survey question — asking what are you using our product for (which was car wash for dirtbikes). They learned customers owned ATVs, but ad created used dirt bikes. They switched creative and ROAS skyrocketed.
Episode 9 - GA4 — so much to tackle here. Biggest issue is the ease of use in using GA data. Big push to BI platform analysis, data studio reports, and of course privacy.
Episode 10 - How to measure OTT, podcast, connected TV and more offline channels. i.e. How to measure beyond Facebook and Google with Ron at Rockerbox
Episode 14 - Why Facebook still over or under reports — main issue we still see is confusion on when FB attributes conversions.
Episode 16 - 43% of worldwide users use adblockers
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