Brad Redding (Connect on LinkedIn and Twitter) and Dan Hansfield (Connect on LinkedIn) of Datasmith dig into goal oriented tracking plans and OKRs to drive measurement plans. So: define goals > build measurement plan > implement tracking. You'll learn about an example of one brand who wanted to test TikTok vs Instagram's influence on top of funnel acquisition by primarily ignoring all other metrics except for the net # of new customers in Shopify.
Show Notes:
(00:40) - Gap in data expertise
(03:15) - Business goal overview
(09:20) - Instagram vs TikTok new customer acquisition test
(20:00) - Retention funnel analysis
(31:00) - OKR framework
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Links Referenced:
Elevar
Datasmith
What Matters (OKR)
Conversion Tracking Playbook