Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 3 tracking issues with the Facebook Pixel that are impacting Elevar customers (and many more!). The big one is how to block spam events from attaching fake purchase data to your pixel but you'll also learn about a new-ish issue where CAPI events reported inside the Facebook UI are severely under-reporting (even though it works fine) and $0 conversion value shown in Ads Manager (even though value was sent).
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Links Referenced:
How To Block Spam Events from Facebook Pixel via GTM
Elevar Facebook Conversion API for Shopify
Facebook's New "Basic Ads"
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Conversion Tracking Playbook