Chase Clymer, Host of the Honest eCommerce Podcast and co-founder of Electric Eye (Connect on Twitter) joins Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) to do a deep dive on conversion rate optimization. Some of the topics discussed:
- # 1 system Chase thinks brands should focus on building first
- Founder vs outsourcing product-market fit
- Approach to blending qualitative (surveys, heatmaps etc) with quantitative data
- Do you have enough revenue to test and is it worth it?
- Optimizing content pages through unique lead opt-ins
- Creative optimization
- Biggest CRO wins and failures
We hope you enjoy!
-----
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
-----
Links Referenced:
Electric Eye
Honest Commerce Podcast
Rightmessage
A/B Test Significance Calculator by VWO
-----
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Conversion Tracking Playbook