Conversion Tracking Playbook Why Attribution Can Break on Custom Landing Page Funnels that Live on Subdomains + Options to Fix
Jun 6, 2022
Learn about common tracking issues with custom landing page funnels like headless sites and how to implement fixes. Explore challenges in passing UTM parameters and data layer events, the importance of server-side tracking and URL decorate tags, and fixes for attribution issues on custom landing pages.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
Tracking Challenges and Nuances in Custom Landing Page Funnels
02:30 • 10min
Issues with Passing UTM Parameters and Data Layer Events and How to Address Them
12:19 • 2min
The Importance of Server-Side Tracking and URL Decorate Tags
14:48 • 2min
Fixes for Attribution Issues on Custom Landing Pages
16:24 • 2min