Why Attribution Can Break on Custom Landing Page Funnels that Live on Subdomains + Options to Fix
Conversion Tracking Playbook
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Tracking Challenges and Nuances in Custom Landing Page Funnels
This chapter explores the complexities of tracking on custom landing page funnels, including issues with subdomains, server-side tracking, and attribution problems. It discusses examples of landing pages, such as self-contained Shopify themes and WordPress blogs driving traffic to external sites. The chapter also addresses the impact of missing tracking scripts, UTMs, and cookie values, as well as the importance of proper validation and addressing these issues.
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