Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) breaks down Harvard Business Review's guide on How To Market in a Downturn with 6 ideas that meet your customer where they are in today's market. You'll learn about the 4 types of cohorts like the "Life for Today" customer and tactics to maximize your marketing potential. Plus you'll hear thoughts on this upcoming holiday BFCM and why sales may pull back even earlier than November.
-----
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
-----
Links Referenced:
How to Market in Downturn by HBR
US Consumer Price Index in Recession
Salesforce prediction on BFCM
-----
And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Conversion Tracking Playbook