Andrew Faris, Host of the eCommerce Playbook podcast (Connect on Twitter) joins Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) to discuss Andrew's methodology for Facebook attribution analysis using Google Analytics and Facebook data, tracking issues he sees cause issues in platform, and why Google Ads Performance Max is crushing it today.
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Links Referenced:
eCommerce Playbook Podcast
Andrew's podcast episode with Taylor Holiday @ CTC
Common Thread Collective
andrew@ajfgrowth.com (reach out for the GA vs Facebook templates!)
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Conversion Tracking Playbook