GTM Live
Passetto
GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies.
This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better.
We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.
This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better.
We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.
Episodes
Mentioned books
14 snips
Jan 5, 2024 • 58min
Revisiting 2023's Best: RV 52 - Pivoting Strategy: From Lead to Demand Generation | Recruitee Inspiration Session
Chris, an expert in switching from a Lead Gen to Demand Gen Strategy, discusses various topics including improving demand gen strategy through SEO skills and measurement, fitting product launches into demand gen execution, managing short term versus long term goals, finding balance between lead gen and demand gen, and effective content creation with a two person team.
23 snips
Jan 2, 2024 • 54min
Revisiting 2023's Best: RV109 MUST LISTEN! Manufacturing Revenue is a Science... | SassyTalk Podcast
Chris, an expert in demand capture, demand creation, and revenue operations, shares insights on data-driven marketing strategies. He discusses the disadvantages of the traditional MQL hamster wheel model and the importance of performance-based objective data. Chris highlights the challenges faced by scaling companies and the need to prioritize marketing and demand creation. Additionally, he emphasizes the importance of pricing based on customer preferences and feedback.
Dec 27, 2023 • 36min
Revisiting 2023's Best: RV70 - MUST LISTEN! Building a New Kind of Business | Sam Jacobs
In this episode, Sam Jacobs, CEO of Pavilion, discusses key lessons as a CEO: focus on the long term, love your customer, don't do too many things, trust your intuition. They also talk about embracing instability, empowering employees, and putting things into perspective. They emphasize the importance of building relationships, accepting uncertainty, and maintaining culture during difficult economic times.
Dec 22, 2023 • 17min
RV 132 - 2023 Reflection & Looking Ahead to 2024
Reflecting on the past year, emphasizing the importance of perspective. Celebrating Refine Labs wins with clients and from the creative team. Discussing the potential impact of AI on B2B marketers and the balance between company brand and personal profiles in marketing strategies. Exploring different approaches to brand building, including leveraging influencers for distribution.
40 snips
Dec 19, 2023 • 47min
RV131 - Leveraging Data for Revenue Growth | Sprints and Sneakers
Stijn van Willigen and Bart Snijders discuss the importance of data-driven marketing strategies, focusing on the right data and metrics for revenue growth. They explore the evolving role of sales, the impact of AI on marketing, and the need for short-form video content. They also emphasize the importance of aligning marketing KPIs with overall business goals and using external voices to engage with customers.
Dec 15, 2023 • 6min
RV 130 - Beyond Basic Tracking in Paid Search ROI
The podcast discusses the lack of data and tracking in companies that spend millions on Google paid search ads. It emphasizes the importance of measuring ROI and tracking pipeline creation and revenue generation. Common mistakes like not using persistent UTMs are highlighted. The correlation between headcount investment and ROI is explored.
Dec 12, 2023 • 47min
RV129 -B2B Marketing Trends: Embracing Data and Customer Insights | Host the Pro Podcast
This podcast discusses B2B marketing trends, data-driven decision-making, and the shift towards short-form video content. It explores the differences between B2B and B2C marketing, as well as the inefficiency of digital lead generation programs. The speakers also question the hype surrounding AI in B2B marketing and emphasize the importance of focusing on proven strategies.
Dec 8, 2023 • 22min
RV 128 - The Power of Macro Strategy Changes
In this podcast, the host discusses the importance of looking at marketing and sales data from a macro perspective. They emphasize the value of thought leadership, market size, and automation in driving marketing ROI. They also discuss the effectiveness of LinkedIn lead gen programs and the power of macro strategy changes. Additionally, they highlight the significance of both macro strategy changes and micro incremental improvements in achieving success.
Dec 5, 2023 • 38min
RV127 - AI in Marketing: Practical Use Cases and Future Impact | Sarah Kennedy Ellis
Sarah Kennedy Ellis, VP of Google Cloud, discusses the current and future impact of AI in marketing with Chris. Topics include practical use cases of AI in marketing, challenges in adopting AI strategies, replication of human knowledge by AI models, synthesizing qualitative customer insights using AI, potential impact of AI on marketer burnout, and effects of AI on marketing employees.
Dec 1, 2023 • 13min
RV 126 - Unlocking Marketing ROI: Data and Strategies
The podcast discusses the importance of looking at marketing ROI from a holistic perspective. It shares proprietary data on the wide range of marketing ROI performance. The need to focus on improving overall marketing ROI before scaling up spending is emphasized. Analyzing data and making strategic decisions based on that information is highlighted. The podcast also explores the challenge faced by some CMOs to grow at all costs, even without a positive ROI.
