GTM Live

The podcast discusses the benefits of content creation in B2B for business growth, particularly on social media platforms like LinkedIn. It emphasizes the shift from lead generation to demand generation and the need to measure marketing effectiveness based on revenue. The concept of dark social and the limitations of current attribution models are explored. The importance of live events and the potential of AI in content creation are also highlighted.

Chris, B2B marketing expert, challenges traditional approaches and emphasizes understanding customers and generating demand. Topics include: distinction between demand creation and demand capture, creating content customers want to consume, role of brand building, effective distribution tactics, measuring marketing impact on business growth, and shifting focus to holistic marketing ROI.

The podcast discusses the skepticism around the SDR model and the need for companies to reevaluate outbound sales strategies. It emphasizes rethinking the paid social strategy by distributing content to target accounts instead of lead generation campaigns. The podcast also addresses forecasting for a brand new product and the challenges of selling it within an existing company.

Guest Steven Schmidt discusses the new era of revenue and the importance of mindset in driving success. They explore data bias in revenue analytics and the need for a holistic view. They also discuss company culture, budget planning, and the importance of adapting to changes for success.

The podcast discusses shifting paid social media strategy to create demand and build brand awareness. It also addresses marketing challenges of smaller target markets and provides insights on budget allocation. The importance of investing in content creation and distribution for effective reach is emphasized.

The podcast discusses the challenges of implementing ABM platforms and highlights the need for integration with SDRs. It also mentions the subjective nature of account scoring and the importance of clear evaluation. The host advocates for a data-informed go-to-market approach.

This podcast explores building a successful 2024 strategy by focusing on the buyer's journey, analyzing past data, and categorizing pipeline sources. It discusses analyzing website flows, demand creation, cost of acquisition, sales budget division, the power of customer interviews, and using data and customer insights to inform strategy.

The podcast explores the distinction between influencers and key opinion leaders in marketing, emphasizing the strategic insights brought by key opinion leaders. It discusses the importance of executives investing time in marketing strategies on LinkedIn, providing tactical suggestions for consistency. The chapter also explores the initial stages of creating content for a small audience and offers tips for individuals without a large following. Additionally, the podcast highlights the importance of collecting and analyzing data to measure ROI in marketing, utilizing self-reported attribution and market research surveys.

In this podcast, the host discusses the importance of data analysis and customer insights in building an effective revenue strategy. They challenge the traditional approach to attribution and highlight the lack of scrutiny around the ROI of established channels compared to newer marketing tactics.

Spencer Tally, an expert in building personal brands with a focus on sales and marketing alignment, joins Chris for a consultative session. They discuss the importance of building a personal brand around expertise rather than the company, creating content on working with marketing teams, authenticity in personal branding, networking with thought leaders, and using video content on LinkedIn.