GTM Live
Passetto
GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies.
This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better.
We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.
This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better.
We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.
Episodes
Mentioned books
Dec 8, 2023 • 22min
RV 128 - The Power of Macro Strategy Changes
In this podcast, the host discusses the importance of looking at marketing and sales data from a macro perspective. They emphasize the value of thought leadership, market size, and automation in driving marketing ROI. They also discuss the effectiveness of LinkedIn lead gen programs and the power of macro strategy changes. Additionally, they highlight the significance of both macro strategy changes and micro incremental improvements in achieving success.
Dec 5, 2023 • 38min
RV127 - AI in Marketing: Practical Use Cases and Future Impact | Sarah Kennedy Ellis
Sarah Kennedy Ellis, VP of Google Cloud, discusses the current and future impact of AI in marketing with Chris. Topics include practical use cases of AI in marketing, challenges in adopting AI strategies, replication of human knowledge by AI models, synthesizing qualitative customer insights using AI, potential impact of AI on marketer burnout, and effects of AI on marketing employees.
Dec 1, 2023 • 13min
RV 126 - Unlocking Marketing ROI: Data and Strategies
The podcast discusses the importance of looking at marketing ROI from a holistic perspective. It shares proprietary data on the wide range of marketing ROI performance. The need to focus on improving overall marketing ROI before scaling up spending is emphasized. Analyzing data and making strategic decisions based on that information is highlighted. The podcast also explores the challenge faced by some CMOs to grow at all costs, even without a positive ROI.
14 snips
Nov 28, 2023 • 31min
RV125 -The Importance of Creating Content for Business Growth | Growthpreneurs podcast
The podcast discusses the benefits of content creation in B2B for business growth, particularly on social media platforms like LinkedIn. It emphasizes the shift from lead generation to demand generation and the need to measure marketing effectiveness based on revenue. The concept of dark social and the limitations of current attribution models are explored. The importance of live events and the potential of AI in content creation are also highlighted.
14 snips
Nov 21, 2023 • 48min
RV124 -The power of Content, Education and Understanding your Customers | Let’s talk branding
Chris, B2B marketing expert, challenges traditional approaches and emphasizes understanding customers and generating demand. Topics include: distinction between demand creation and demand capture, creating content customers want to consume, role of brand building, effective distribution tactics, measuring marketing impact on business growth, and shifting focus to holistic marketing ROI.
27 snips
Nov 17, 2023 • 26min
RV 123 - Challenging the SDR Model and Rethinking Paid Social Strategy
The podcast discusses the skepticism around the SDR model and the need for companies to reevaluate outbound sales strategies. It emphasizes rethinking the paid social strategy by distributing content to target accounts instead of lead generation campaigns. The podcast also addresses forecasting for a brand new product and the challenges of selling it within an existing company.
Nov 14, 2023 • 43min
RV122 - Unlocking the Power of Mindset in Revenue Generation | Steven Schmidt
Guest Steven Schmidt discusses the new era of revenue and the importance of mindset in driving success. They explore data bias in revenue analytics and the need for a holistic view. They also discuss company culture, budget planning, and the importance of adapting to changes for success.
10 snips
Nov 10, 2023 • 25min
RV 121 - Shifting Paid Social Strategy for Demand Creation and Effective Budget Allocation
The podcast discusses shifting paid social media strategy to create demand and build brand awareness. It also addresses marketing challenges of smaller target markets and provides insights on budget allocation. The importance of investing in content creation and distribution for effective reach is emphasized.
6 snips
Nov 7, 2023 • 6min
RV 120 - ABM Platforms: Not a Silver Bullet
The podcast discusses the challenges of implementing ABM platforms and highlights the need for integration with SDRs. It also mentions the subjective nature of account scoring and the importance of clear evaluation. The host advocates for a data-informed go-to-market approach.
15 snips
Nov 3, 2023 • 27min
RV119 - Using Data and Customer Insights to Build a Successful 2024 Strategy
This podcast explores building a successful 2024 strategy by focusing on the buyer's journey, analyzing past data, and categorizing pipeline sources. It discusses analyzing website flows, demand creation, cost of acquisition, sales budget division, the power of customer interviews, and using data and customer insights to inform strategy.
