GTM Live

The podcast explores the distinction between influencers and key opinion leaders in marketing, emphasizing the strategic insights brought by key opinion leaders. It discusses the importance of executives investing time in marketing strategies on LinkedIn, providing tactical suggestions for consistency. The chapter also explores the initial stages of creating content for a small audience and offers tips for individuals without a large following. Additionally, the podcast highlights the importance of collecting and analyzing data to measure ROI in marketing, utilizing self-reported attribution and market research surveys.

In this podcast, the host discusses the importance of data analysis and customer insights in building an effective revenue strategy. They challenge the traditional approach to attribution and highlight the lack of scrutiny around the ROI of established channels compared to newer marketing tactics.

Spencer Tally, an expert in building personal brands with a focus on sales and marketing alignment, joins Chris for a consultative session. They discuss the importance of building a personal brand around expertise rather than the company, creating content on working with marketing teams, authenticity in personal branding, networking with thought leaders, and using video content on LinkedIn.

The podcast discusses operating models and data models in revenue strategy, emphasizing the need for marketing leaders to understand and define these models for alignment and success. It explores the shift in attribution models and introduces the five core stages of revenue strategy. The importance of using opportunities as the main measure is highlighted.

Chris interviews Sajeel Qureshi on the Rev Ops 500 podcast. They debunk myths about Rev Ops and emphasize the need for strategic and tactical functions. They introduce HIRO Pipeline, a new operating model that focuses on standardized data and account activations. They also discuss the outdated demand waterfall model and the importance of aligning teams based on data-driven insights.

The podcast discusses the shift in the market towards efficient growth, the use of CAC payback period for evaluating marketing ROI, the difference between demand capture and demand conversion, and the importance of considering all revenue channels. It also explores revenue generation strategies and the role of primary customer research in driving a go-to-market strategy.

Cameron Evans, real estate brokerage firm consultant, joins for a consultative session. Key topics include focusing on revenue-generating agents, collecting qualitative data to create a unique value proposition, leveraging social media platforms like TikTok and Facebook for wider reach and engagement, and adding a secondary content creation pillar to enhance marketing strategy.

The podcast discusses the importance of distinguishing between opinions and data-driven insights, using a real-life example of inflated pipeline and missed targets. It proposes a new operating model for go-to-market strategies, emphasizing the need for data science and standardization in analyzing market research. The concept of pipeline inflation and data-based definitions for strategic decision making in B2B sales is explored, along with the process of expanding and cross-selling products.

LaShanda Jackson and Chris discuss the definition of demand gen, tips for success, and favorite campaigns. They emphasize the importance of always-on programs, risks in one-time campaigns, and strategies for boosting conversions. They also cover the differences between creating and capturing demand, the use of metrics and attribution systems, relying on first-party data, and optimizing for closed-won revenue and qualified pipeline.

Chris, a guest who shares insights on demand capture, demand creation, and revenue operations for early-stage B2B companies, emphasizes the need for a data-driven approach to marketing. He discusses the disadvantages of the traditional MQL hamster wheel model and suggests companies should focus on performance-based objective data. Chris highlights the challenges faced by scaling companies and the importance of finding efficient ways to drive growth. Additionally, he discusses the importance of pricing and how it should be listed on the website based on customer preferences.