GTM Live RV 132 - 2023 Reflection & Looking Ahead to 2024
Dec 22, 2023
Reflecting on the past year, emphasizing the importance of perspective. Celebrating Refine Labs wins with clients and from the creative team. Discussing the potential impact of AI on B2B marketers and the balance between company brand and personal profiles in marketing strategies. Exploring different approaches to brand building, including leveraging influencers for distribution.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 4min
Reflecting on Achievements and Looking Ahead
03:57 • 2min
Optimizing the Website Pipeline
05:55 • 4min
AI's Impact on B2B Marketers and Balancing Company Brand vs. Personal Profiles
10:10 • 4min
Building Brands and Leveraging Influencers for Distribution
14:22 • 3min