

Revisiting 2023's Best: RV 52 - Pivoting Strategy: From Lead to Demand Generation | Recruitee Inspiration Session
14 snips Jan 5, 2024
Chris, an expert in switching from a Lead Gen to Demand Gen Strategy, discusses various topics including improving demand gen strategy through SEO skills and measurement, fitting product launches into demand gen execution, managing short term versus long term goals, finding balance between lead gen and demand gen, and effective content creation with a two person team.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 4min
The Impact of Over Investment in Sales and the Need for Curiosity and Experimentation in B2B Marketing
04:04 • 2min
Approaching Demand Generation Metrics for Success
06:03 • 15min
Optimizing Product Launch Strategies
20:41 • 9min
Balancing Long-Term and Short-Term Strategies
29:15 • 5min
Measuring Success with Leading Indicators and Program-Specific Metrics
33:53 • 4min
The Effectiveness of Measuring Podcast Success Against Revenue Results
38:13 • 9min
Trends and Challenges in B2B Market
47:24 • 10min