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Revisiting 2023's Best: RV 52 - Pivoting Strategy: From Lead to Demand Generation | Recruitee Inspiration Session

GTM Live

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The Effectiveness of Measuring Podcast Success Against Revenue Results

The speakers debate whether measuring podcast success based on revenue results or creating a great event with good output is more effective. They discuss the impact of downstream social networks like TikTok and YouTube, the cost of podcast creation, and the question of gating content for lead tracking. They advocate for analyzing data and making informed decisions on whether to keep gated content and propose running experiments to transition from gated to non-gated content.

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