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Revisiting 2023's Best: RV 52 - Pivoting Strategy: From Lead to Demand Generation | Recruitee Inspiration Session

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The Impact of Over Investment in Sales and the Need for Curiosity and Experimentation in B2B Marketing

This chapter explores the importance of being curious and experimental in B2B marketing, with a focus on driving repeatable results and demonstrating ROI. It discusses strategies like Google Ads, conversion rate optimization, and unconventional platforms such as Reddit.

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