Measuring Success with Leading Indicators and Program-Specific Metrics

Chris was asked to speak to the team at Recruitee for their Inspiration Session led by Anne Smink. They covered a wide range of insights on the process of switching from a Lead Gen to Demand Gen Strategy, including:

• SEO: What skills does a team need to level up or focus on to improve demand gen strategy, and how to measure SEO impact

• Product Launch: how to fit launching a product into Demand Gen Execution

• Managing Expectations: Short term versus long term goals and results 

• Finding Balance: if a team that tracks leads should forget lead gen altogether in favor of demand gen, or create a balance of tracking and maintaining some gated content

• Content Creation: how to utilize a two person team to effectively create and repurpose content 

If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering ⁠here⁠, or submit them ahead of the call ⁠here⁠! Also make sure to check out ⁠The Vault⁠, where you can find full depth insights and IP beyond the high level live event.