GTM Live
Passetto
GTM Live is a new evolution of Revenue Vitals by Chris Walker, now hosted by Carolyn Dilks & Trevor Gibson, Co-Founders of Passetto — a part tech, part advisory GTM agency for high-performing B2B SaaS companies.
This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better.
We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.
This weekly live show is built for CEOs, CFOs & Revenue Leaders who know the current way GTM is executed & measured is broken, and are ready for something better.
We cut through the noise & ditch outdated playbooks. No fluff. No vanity metrics. Just honest, modern conversations about how to track & optimize GTM for what actually matters: unit economics, efficiency & long-term growth.
Episodes
Mentioned books
9 snips
Feb 9, 2024 • 46min
RV141 - MUST LISTEN: The Foundational Principles of an Integrated Go-to-Market (GTM) Team | Chris Walker Weekly episode 3
This podcast episode discusses the evolving landscape of outbound marketing and the need for data optimization in go-to-market strategies. It highlights the importance of identifying buyer intent signals and how go-to-market professionals can transition into roles with greater strategic impact. The episode also explores the potential influence of AI on the role of SDRs and discusses topics such as demand generation in extended sales cycles and the role of SDRs in content creation and strategy.
7 snips
Feb 6, 2024 • 41min
RV140 - Unlocking the Potential of Connected TV in B2B Advertising
The podcast explores the intricacies of connected TV advertising and the importance of creative content. They discuss repurposing marketing content, pinpoint targeting, and insightful analytics. The chapters also cover targeting capabilities of Facebook and YouTube, transitioning to account-based approaches, challenges in leveraging first-party data, and the importance of metrics and feedback loops in B2B advertising.
Feb 4, 2024 • 49min
RV139 - Demand Creation, Connected TV, and more | Chris Walker Weekly episode 2
Explore demand creation strategies and the impact of connected TV advertising in B2B marketing. Learn about triggers for customer acquisition, the future of marketing media, and debunked misconceptions. Discover the importance of organic and paid media synergy in B2B advertising, tailoring content for marketers, and the changing landscape of paid advertising in B2B companies.
18 snips
Feb 2, 2024 • 49min
RV138 - Expert Session: Leveraging Social and Community to Create Demand
Learn how social and community can create demand by diversifying marketing strategies beyond LinkedIn and Google paid budgets. Explore the nuances of creating and nurturing owned company communities. Discover the emerging roles of influencers and key opinion leaders in the B2B sector. Gain insights into LinkedIn's algorithm changes and content distribution strategies for B2B marketers.
47 snips
Jan 30, 2024 • 47min
RV137 - Account-Based Marketing: Strategies and Challenges in B2B Revenue
The podcast discusses the importance of account-based marketing (ABM) and its relation to technology. It explores the drawbacks of traditional marketing efforts and emphasizes the need for a holistic approach in go-to-market strategies. The conversation highlights the value of segmenting accounts and the use of technologies like ZoomInfo and Demandbase. It also explores the future impact of AI in workflow automation and content production.
15 snips
Jan 26, 2024 • 51min
RV136 - Optimizing Marketing Investments Across the Customer Lifecycle | Chris Walker Weekly episode 1
Marketing expert Chris Walker and guests discuss optimizing marketing investments across the customer lifecycle. They explore the shift from traditional lead gen to demand gen strategies, balancing investments, the buyer-centric pipeline, and the evolution of marketing analytics. They also cover optimizing the sales pipeline in the B2B SaaS industry, challenges in setting growth targets, measuring different types of events, and investing in organic demand creation strategies.
Jan 19, 2024 • 52min
RV135 - Insight into an Entrepreneur | Acronym Podcast
Chris Walker, an entrepreneur in B2B marketing, joins Chris Roche on the Acronym Podcast. They discuss Chris's journey from electrical engineering to B2B marketing entrepreneurship, aligning strategies with B2B dynamics, and methodologies for outpacing traditional employment returns. They also explore lessons from starting e-commerce companies, managing paydance in-house versus outsourcing, and transitioning to a full-service agency.
Jan 16, 2024 • 53min
RV134 - The Changing Landscape of B2B Marketing: Buyer Behavior, Trends, and the Role of Marketers
The podcast discusses the changing landscape of B2B marketing, focusing on buyer behavior trends. It emphasizes the shift in power to buyers, the importance of understanding customers' needs, and the need for marketers to adapt to the evolving buyer journey. The limitations of traditional attribution models and the need for a holistic approach to measuring marketing effectiveness are also discussed.
Jan 12, 2024 • 36min
RV 133 - The Future of Analytics in Go-to-Market Strategy
In this podcast, Chris Walker discusses the challenges B2B firms face in the evolving digital marketing scene. He explores the misalignments between customer behaviors and traditional business strategies. The chapter also delves into the obsession with vanity metrics in marketing and the importance of analytics in go-to-market strategy. The speaker shares insights on career decisions and embracing change.
Jan 9, 2024 • 55min
Revisiting 2023's Best: MUST LISTEN: The Demand Concept Journey | Quinyx Fireside Chat
Chris, an expert in Demand Generation, discusses his journey through the concept, the qualities of a great leader, All-Bound, and answers listener questions during a Fireside Chat with Quinyx. They also explore the impact and insights of a pilot program, data usage, and the role of personas in B2B marketing.
