GTM Live

The podcast discusses the role of an active CEO in company growth through social media engagement. It explores the transformative power of LinkedIn and other organic content channels in B2B companies. The discussion highlights the need for strategic flexibility and insight-driven decision-making in digital marketing. It also explores the pitfalls and benefits of CEO-driven content creation. The podcast delves into the impact of CEO thought leadership on revenue and challenges the traditional outbound sales model. It explores the qualities of a successful CEO and founder and discusses different motions in a product-led growth strategy. The podcast also explores category creation, personal branding, and founder-led marketing. The speakers express their gratitude for each other's insights and discuss marketing attribution.

The podcast delves into the nuances of funnel tracking versus attribution in B2B marketing, emphasizing the crucial role of funnel architecture for go-to-market success. They discuss the transformative operational insights that a well-designed funnel can provide, from SDR strategies to sales team performance. The episode also explores the misconception of ABM tools and proposes a more comprehensive approach to evaluating marketing investments. Finally, they highlight the importance of measuring customer value in SaaS companies and the need for a balance between software and services.

The podcast explores thought leadership strategies for B2B growth, emphasizing the importance of a holistic go-to-market approach. It discusses the issues with current GTM strategies, the benefits of aligning with a third-party provider, and the significance of a well-constructed marketing strategy. The evolution of the marketing and sales landscape is also explored, with insights on analyzing data from a buyer's perspective and the potential impact of AI and dark social channels.

This podcast episode discusses the evolving landscape of outbound marketing and the need for data optimization in go-to-market strategies. It highlights the importance of identifying buyer intent signals and how go-to-market professionals can transition into roles with greater strategic impact. The episode also explores the potential influence of AI on the role of SDRs and discusses topics such as demand generation in extended sales cycles and the role of SDRs in content creation and strategy.

The podcast explores the intricacies of connected TV advertising and the importance of creative content. They discuss repurposing marketing content, pinpoint targeting, and insightful analytics. The chapters also cover targeting capabilities of Facebook and YouTube, transitioning to account-based approaches, challenges in leveraging first-party data, and the importance of metrics and feedback loops in B2B advertising.

Explore demand creation strategies and the impact of connected TV advertising in B2B marketing. Learn about triggers for customer acquisition, the future of marketing media, and debunked misconceptions. Discover the importance of organic and paid media synergy in B2B advertising, tailoring content for marketers, and the changing landscape of paid advertising in B2B companies.

Learn how social and community can create demand by diversifying marketing strategies beyond LinkedIn and Google paid budgets. Explore the nuances of creating and nurturing owned company communities. Discover the emerging roles of influencers and key opinion leaders in the B2B sector. Gain insights into LinkedIn's algorithm changes and content distribution strategies for B2B marketers.

The podcast discusses the importance of account-based marketing (ABM) and its relation to technology. It explores the drawbacks of traditional marketing efforts and emphasizes the need for a holistic approach in go-to-market strategies. The conversation highlights the value of segmenting accounts and the use of technologies like ZoomInfo and Demandbase. It also explores the future impact of AI in workflow automation and content production.

Marketing expert Chris Walker and guests discuss optimizing marketing investments across the customer lifecycle. They explore the shift from traditional lead gen to demand gen strategies, balancing investments, the buyer-centric pipeline, and the evolution of marketing analytics. They also cover optimizing the sales pipeline in the B2B SaaS industry, challenges in setting growth targets, measuring different types of events, and investing in organic demand creation strategies.

Chris Walker, an entrepreneur in B2B marketing, joins Chris Roche on the Acronym Podcast. They discuss Chris's journey from electrical engineering to B2B marketing entrepreneurship, aligning strategies with B2B dynamics, and methodologies for outpacing traditional employment returns. They also explore lessons from starting e-commerce companies, managing paydance in-house versus outsourcing, and transitioning to a full-service agency.