RV143 - Pipeline Architecture vs. Multi-Touch Attribution

Chris was joined by Charlie and Crissy Saunders of CS2 Marketing to talk through the intricacies of funnel architecture versus attribution. The conversation spotlights the foundational importance of understanding how funnel tracking sets the stage for a company's go-to-market success, transcending mere marketing analytics.

The discussion provides a nuanced exploration into the stark differences between funnel tracking and multitouch attribution. While both concepts play vital roles within a company's data-driven decision-making processes, they each serve distinct purposes. Chris, Charlie, and Crissy dissect common missteps companies face, emphasizing the need for a strong, actionable understanding of buyer progression and sales optimization.

Key takeaways include transformative operational insights that extend beyond marketing. From SDR strategies to sales team performance, the trio highlights how a well-designed funnel can illuminate pathways to improved ROI and pipeline development. By capturing the essence of how leads, opportunities, and sales activities intertwine, listeners will grasp how these insights are crucial in elevating their go-to-market strategies to new heights.