

RV147 - The Role of Data in Product-Led Growth | Chris Walker Weekly episode 5
Feb 23, 2024
Chris Walker discusses the evolving landscape of Product-Led Growth and challenges traditional sales-led approaches. He presents real-world instances where a hybrid model may be beneficial, emphasizing data-backed rationale for reassessing go-to-market strategies. The podcast chapters explore empowering buyers, optimizing sales processes, and reframing investments for pipeline growth, highlighting the importance of integrating data for enhanced growth strategies.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 5min
Strategic Evaluation of Growth Strategies
05:20 • 14min
Empowering Buyers and Evolving Content Strategies
19:24 • 11min
Optimizing Sales Process for Enhanced Customer Engagement
30:40 • 6min
Reframing Investments for Pipeline Creation and Conversion
36:12 • 2min
Integrating Data and Signals for Product-Led Growth
38:30 • 10min