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RV147 - The Role of Data in Product-Led Growth | Chris Walker Weekly episode 5

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CHAPTER

Optimizing Sales Process for Enhanced Customer Engagement

The chapter delves into optimizing the sales process by streamlining navigation, utilizing technology for qualification, and enhancing customer engagement. It emphasizes efficiency in the go-to-market strategy to personalize the experience for valuable leads and differentiate the sales process for different types of buyers.

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