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RV148 - The Rise of the “Who” Economy: How to Become a Trusted Voice in B2B | The Nearbound Podcast

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Feb 27, 2024
The podcast delves into the evolution of B2B marketing, emphasizing the importance of trust and relationships over information overload. It explores the shift from a 'how economy' to a 'who economy,' focusing on the role of influencers in shaping buyer preferences. The discussion challenges traditional marketing metrics, advocating for a paradigm shift in attribution models to capture impactful touchpoints in the customer journey.
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