

RV148 - The Rise of the “Who” Economy: How to Become a Trusted Voice in B2B | The Nearbound Podcast
23 snips Feb 27, 2024
The podcast delves into the evolution of B2B marketing, emphasizing the importance of trust and relationships over information overload. It explores the shift from a 'how economy' to a 'who economy,' focusing on the role of influencers in shaping buyer preferences. The discussion challenges traditional marketing metrics, advocating for a paradigm shift in attribution models to capture impactful touchpoints in the customer journey.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 6min
Evolution of Influencer Strategies in B2B Marketing
05:45 • 9min
Nurturing Business Relationships for Marketing Success
14:32 • 19min
Embracing Marketing Fundamentals and the 'Who' Economy Shift
33:48 • 5min
Enhancing Relationships Through Quality Marketing and Partner Treatment
38:37 • 2min
Exploring the Value of Utilizing Different Platforms for B2B Marketing
40:17 • 2min