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RV148 - The Rise of the “Who” Economy: How to Become a Trusted Voice in B2B | The Nearbound Podcast

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Embracing Marketing Fundamentals and the 'Who' Economy Shift

Exploring the advantage of marketers grounded in fundamentals, promoting understanding, curiosity, customer listening, strategy building, and adherence to marketing basics. Emphasizing a shift to prioritizing 'who' over 'how' in marketing, valuing people's trust over search engine metrics.

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