

RV151 - Decision Confidence in B2B SaaS | Grow Your B2B SaaS Podcast
4 snips Mar 8, 2024
Discussing decision confidence in B2B SaaS marketing, the podcast delves into the pitfalls of siloed teams and outdated analytics. Key themes include unified analytics, customer-centric strategies, and a framework for navigating a dynamic marketplace. The importance of aligning sales, marketing, and SDRs is highlighted, along with insights into optimizing go-to-market strategies and the roles of affiliates and influencers in B2B SaaS companies. Embracing innovation and breaking social norms are also explored for entrepreneurial growth.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
Insights into B2B, SaaS, and Tech Go-to-Market Strategy
03:25 • 2min
Optimizing B2B Go-to-Market Strategy
05:01 • 25min
Exploring the Role of Affiliates, Influencers, and Key Opinion Leaders in B2B SaaS Companies
29:45 • 3min
Customer-Centric Strategies for B2B SaaS Growth
33:09 • 6min
Embracing Innovation, Breaking Social Norms, and Entrepreneurial Spirit
39:02 • 4min