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RV151 - Decision Confidence in B2B SaaS | Grow Your B2B SaaS Podcast

4 snips
Mar 8, 2024
Discussing decision confidence in B2B SaaS marketing, the podcast delves into the pitfalls of siloed teams and outdated analytics. Key themes include unified analytics, customer-centric strategies, and a framework for navigating a dynamic marketplace. The importance of aligning sales, marketing, and SDRs is highlighted, along with insights into optimizing go-to-market strategies and the roles of affiliates and influencers in B2B SaaS companies. Embracing innovation and breaking social norms are also explored for entrepreneurial growth.
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