GTM Live
RV142 - Silo’d Departments vs An Integrated GTM Team
Feb 11, 2024
The podcast explores thought leadership strategies for B2B growth, emphasizing the importance of a holistic go-to-market approach. It discusses the issues with current GTM strategies, the benefits of aligning with a third-party provider, and the significance of a well-constructed marketing strategy. The evolution of the marketing and sales landscape is also explored, with insights on analyzing data from a buyer's perspective and the potential impact of AI and dark social channels.
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Quick takeaways
- The podcast highlights the importance of a holistic, go-to-market approach over siloed departments, advocating for a fundamental shift in analytics and decision-making.
- The episode emphasizes the need for B2B companies to be more customer-centric, collecting and analyzing customer insights to inform strategy decisions.
Deep dives
Key insights about thought leadership strategies
The podcast episode discusses various aspects of thought leadership strategies. It emphasizes the importance of these strategies for CEOs, evangelists, and individuals in B2B companies. The episode explores why many thought leadership experiments fail in B2B companies, attributing it to the way measurement and attribution are approached. The speaker also highlights the need for a holistic, go-to-market approach instead of siloed departments and the importance of analytics, operating models, and decision-making based on collected data.
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