GTM Live

RV142 - Silo’d Departments vs An Integrated GTM Team

Feb 11, 2024
The podcast explores thought leadership strategies for B2B growth, emphasizing the importance of a holistic go-to-market approach. It discusses the issues with current GTM strategies, the benefits of aligning with a third-party provider, and the significance of a well-constructed marketing strategy. The evolution of the marketing and sales landscape is also explored, with insights on analyzing data from a buyer's perspective and the potential impact of AI and dark social channels.
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