

RV142 - Silo’d Departments vs An Integrated GTM Team
Feb 11, 2024
The podcast explores thought leadership strategies for B2B growth, emphasizing the importance of a holistic go-to-market approach. It discusses the issues with current GTM strategies, the benefits of aligning with a third-party provider, and the significance of a well-constructed marketing strategy. The evolution of the marketing and sales landscape is also explored, with insights on analyzing data from a buyer's perspective and the potential impact of AI and dark social channels.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 4min
Identifying Fundamental Issues with Current GTM Strategies and Data Analysis
04:21 • 2min
Creating Complementary Ecosystems in the B2B Space
06:07 • 2min
Importance of a Well-Constructed Marketing Strategy for B2B Growth
07:59 • 3min
Evolution of Marketing and Sales Landscape
10:34 • 11min