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2min chapter
RV142 - Silo’d Departments vs An Integrated GTM Team
B2B Revenue Vitals
Identifying Fundamental Issues with Current GTM Strategies and Data Analysis
This chapter highlights the common issues and problems observed while working with clients on GTM strategies, including the broken mental model of looking at departments in isolation, conflicting data, and the need to rebuild data collection and analysis for better-informed executive decisions.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode