Introduction

Chris joined Blake from Marketerhire to talk about the evolution of go-to-market (GTM) analytics and operating models for B2B companies. Chris provides listeners with an immersive commentary on how the market dynamics have shifted and why certain methodologies are falling short of effectively driving business growth.

Revealing the intertwined relationship between company analytics and executive decision-making, Chris articulates why it is essential to view marketing, sales, and customer success as a single, unified go-to-market team. By dissecting the disconnects amongst departments, he sheds light on a more integrated approach, emphasizing a customer-centric model as the key to unlocking immense growth potential.