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Revisiting 2023's Best: RV109 MUST LISTEN! Manufacturing Revenue is a Science... | SassyTalk Podcast

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Jan 2, 2024
Chris, an expert in demand capture, demand creation, and revenue operations, shares insights on data-driven marketing strategies. He discusses the disadvantages of the traditional MQL hamster wheel model and the importance of performance-based objective data. Chris highlights the challenges faced by scaling companies and the need to prioritize marketing and demand creation. Additionally, he emphasizes the importance of pricing based on customer preferences and feedback.
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