

Revisiting 2023's Best: RV109 MUST LISTEN! Manufacturing Revenue is a Science... | SassyTalk Podcast
23 snips Jan 2, 2024
Chris, an expert in demand capture, demand creation, and revenue operations, shares insights on data-driven marketing strategies. He discusses the disadvantages of the traditional MQL hamster wheel model and the importance of performance-based objective data. Chris highlights the challenges faced by scaling companies and the need to prioritize marketing and demand creation. Additionally, he emphasizes the importance of pricing based on customer preferences and feedback.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 4min
Examining the Correlation and Causation of SEO Strategy in Company Success
04:24 • 2min
Optimizing Revenue Systems and Driving Business Growth
06:19 • 19min
Quantitative vs Qualitative Science
25:21 • 15min
Publishing pricing on B2B company websites
40:48 • 11min
Favorite Movies, Places to Visit, and Peanut Butter Preferences
51:19 • 2min