Distribution First

Learn how to maximize content value through repurposing, create multiple pieces from one idea, explore different content angles, and generate content series from a central idea. Strategies include conducting a content audit, using varied angles like resources and tools lists, and tailoring distribution plans based on audience engagement.

Silvio Perez, the Founder and CEO of Ad Conversion, joins to discuss the art of blending organic and paid social media strategies. He dives into creating a cohesive content strategy that fosters trust and engagement. Silvio shares insights on the importance of tailored content for different platforms and blending metrics for better performance evaluation. He emphasizes the need for intentional, quality-driven content and active audience engagement on social media, revealing how effective advertising can significantly enhance marketing impact.

Video production expert Stephen G. Pope discusses creating high-quality video content, distributing across channels, and the importance of automation. They explore benefits of video in branding, tech tools for optimization, and tips for resonating with the audience.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ The Repurposing Multiplier is a way of measuring the content they repurpose, rather than simply making brand plays or repeating messages. On this episode I sit down with Jess Cook, Head of Content at LASSO, to chat about how to measure the KPIs when it comes to content repurposing. We break down the Repurposing Multiplier and also talk about the importance of tracking all metrics in order to make sure your repurposing multiplier is as effective as possible. LinkedIn: @justincsimonTwitter @justincsimonEmail: hello@justinsimon.coThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In this episode of Distribution First, I join John Azoni on his podcast (Higher Ed Storytelling University) to share the channels and distribution tactics I’m currently running.I share tactical advice on choosing the right distribution channels, how to best repurpose content, and what is working for me right now as I distribute my content.LinkedIn: @justincsimonTwitter @justincsimonEmail: hello@justinsimon.coThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

This podcast discusses the three essential types of content for businesses: Cornerstone, Core, and Cut content. Cornerstone establishes expertise, Core is the backbone, and Cut keeps audience engaged daily. Learn how to create a cohesive content strategy to meet audience needs and business goals.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In this episode, I'm answering some of the most pressing questions I've received about blog distribution, repetition, and my production processes.This episode is packed with practical advice and actionable tips that you can implement right away to improve your content distribution and streamline your production process. So tune in and take your content to the next level.LinkedIn: @justincsimonTwitter @justincsimonEmail: hello@justinsimon.coThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

Explore the importance of selecting the right distribution channels over blindly following competitors, emphasizing audience preferences. Learn strategic content creation and distribution strategies, tailoring channels to audience behavior. Gain insights on starting with one or two platforms, focusing efforts, and expanding strategically for effective content marketing.

The podcast discusses the importance of a robust content strategy for 2023, focusing on content creation, ownership, and repurposing. It explores the benefits of being a solo content creator, maximizing content reach through repurposing for various platforms, and strategic content distribution planning for enhanced brand building.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In this episode, I discuss the three skills that all content marketers need as we head into 2023 and beyond. These skills include being able to create content that is authentic, mastering AI-based content creation, and understanding the importance of repurposing and distributing content.Make sure to subscribe to the show and sign up for my newsletter at justinsimon.co so you don't miss a thing.LinkedIn: @justincsimonTwitter @justincsimonEmail: hello@justinsimon.coThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.