Distribution First

The podcast discusses pivoting from content creation to distribution first, highlighting the importance of building a distribution engine. They cover strategic content distribution approaches, proactive strategies, and standing out with unique messaging. The conversation also explores AI tools, niche market tactics, and the value of quality over quantity in content marketing.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In this episode, Justin chats with Morgan Smith about how The B2B Power Hour shifted to a Distribution First content strategy in 2023 and how they saw greater returns by repurposing their entire library of podcast episodes. B2B Power Hour, a weekly podcast, initially operated with multiple live shows every single week on LinkedIn and YouTube. However, as their consulting business grew, they realized they couldn't maintain both full-time content creation and consultancy services.The team was facing burnout, and the content creation pace became unsustainable. So they decided to blow up the entire strategy and we're breaking it all down. LinkedIn: @justincsimonTwitter @justincsimonEmail: hello@justinsimon.coThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

Learn how to maximize content value through repurposing, create multiple pieces from one idea, explore different content angles, and generate content series from a central idea. Strategies include conducting a content audit, using varied angles like resources and tools lists, and tailoring distribution plans based on audience engagement.

Silvio Perez, the Founder and CEO of Ad Conversion, joins to discuss the art of blending organic and paid social media strategies. He dives into creating a cohesive content strategy that fosters trust and engagement. Silvio shares insights on the importance of tailored content for different platforms and blending metrics for better performance evaluation. He emphasizes the need for intentional, quality-driven content and active audience engagement on social media, revealing how effective advertising can significantly enhance marketing impact.

Video production expert Stephen G. Pope discusses creating high-quality video content, distributing across channels, and the importance of automation. They explore benefits of video in branding, tech tools for optimization, and tips for resonating with the audience.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ The Repurposing Multiplier is a way of measuring the content they repurpose, rather than simply making brand plays or repeating messages. On this episode I sit down with Jess Cook, Head of Content at LASSO, to chat about how to measure the KPIs when it comes to content repurposing. We break down the Repurposing Multiplier and also talk about the importance of tracking all metrics in order to make sure your repurposing multiplier is as effective as possible. LinkedIn: @justincsimonTwitter @justincsimonEmail: hello@justinsimon.coThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In this episode of Distribution First, I join John Azoni on his podcast (Higher Ed Storytelling University) to share the channels and distribution tactics I’m currently running.I share tactical advice on choosing the right distribution channels, how to best repurpose content, and what is working for me right now as I distribute my content.LinkedIn: @justincsimonTwitter @justincsimonEmail: hello@justinsimon.coThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

This podcast discusses the three essential types of content for businesses: Cornerstone, Core, and Cut content. Cornerstone establishes expertise, Core is the backbone, and Cut keeps audience engaged daily. Learn how to create a cohesive content strategy to meet audience needs and business goals.

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/ In this episode, I'm answering some of the most pressing questions I've received about blog distribution, repetition, and my production processes.This episode is packed with practical advice and actionable tips that you can implement right away to improve your content distribution and streamline your production process. So tune in and take your content to the next level.LinkedIn: @justincsimonTwitter @justincsimonEmail: hello@justinsimon.coThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.

Explore the importance of selecting the right distribution channels over blindly following competitors, emphasizing audience preferences. Learn strategic content creation and distribution strategies, tailoring channels to audience behavior. Gain insights on starting with one or two platforms, focusing efforts, and expanding strategically for effective content marketing.