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The Repurposing Multiplier is a way of measuring the content they repurpose, rather than simply making brand plays or repeating messages.

On this episode I sit down with Jess Cook, Head of Content at LASSO, to chat about how to measure the KPIs when it comes to content repurposing.

We break down the Repurposing Multiplier and also talk about the importance of tracking all metrics in order to make sure your repurposing multiplier is as effective as possible.

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