Distribution First

Is It Time To Go All In on Video? A 2023 Update With Stephen G. Pope

13 snips
Apr 4, 2023
Video production expert Stephen G. Pope discusses creating high-quality video content, distributing across channels, and the importance of automation. They explore benefits of video in branding, tech tools for optimization, and tips for resonating with the audience.
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INSIGHT

Overcoming Video Creation Barriers

  • Creating revenue from video requires producing good, persuasive content that resonates.
  • Many avoid video due to fears and lack of skill, but belief and practice lead to improvement.
ANECDOTE

Learning From Client Feedback

  • Stephen learned what "system" means by engaging directly with clients and iterating his approach.
  • By creating content and talking to the audience, he refined his offering into "persuasive video at scale".
ADVICE

Start With Distribution Strategy

  • Start by choosing the distribution channel to guide video style and workflow.
  • Tailor your video format to your platform and available time for engagement to reduce overwhelm.
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