Distribution First

Pivoting from Content Creation to Distribution First | Content Distribution Live

May 2, 2023

The podcast discusses pivoting from content creation to distribution first, highlighting the importance of building a distribution engine. They cover strategic content distribution approaches, proactive strategies, and standing out with unique messaging. The conversation also explores AI tools, niche market tactics, and the value of quality over quantity in content marketing.

50:56

Creator website

AI Summary

Highlights

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Organize content distribution strategies efficiently by utilizing tools like Google Docs for effective content repurposing.

Measure success by focusing on channel-specific metrics such as keywords, page views, and engagement metrics on platforms like YouTube and podcasts.

Craft unique messaging tailored to specific platforms and audiences to capture attention, differentiate content, and engage effectively.

Deep dives

Utilizing Simple Tools for Content Repurposing

Using tools like Google Docs for content repurposing can be highly effective, where the focus is on brain dumping ideas and breaking them down into components for redistribution. This method helps in organizing content distribution strategies efficiently.

Building Company Culture through Content Sharing

02:02

Consistency leads to recognition and expertise

02:27

Foundations of a Successful Content Distribution Strategy

01:58

Embrace Niche Content Marketing

01:28

Introduction

3min

Navigating the Shift: Content Creation to Content Distribution

12min

Strategic Approach to Content Distribution and Internal Marketing

5min

Proactive Content Distribution Strategies

21min

Advice on Standing Out and Crafting Unique Messaging in Marketing

2min

Exploring AI Tools and Content Distribution Strategies

6min

Strategies for Content Marketers in Super Niche Markets

3min

If you like distribution and repurposing playbooks, you'll love my weekly newsletter (it's free). Join 1,800+ subscribers here: https://news.justinsimon.co/

In this special episode of Distribution First, Justin Simon joins Brett McGrath to discuss content distribution strategies and the importance of building a distribution engine to maximize the impact of each content piece produced, avoid burnout, and free up time for other strategic and creative projects.

They also highlight the common mistakes content marketers make when approaching content distribution and discuss the importance of repetition in ensuring that brand messaging reaches its target audience.

LinkedIn: @justincsimon

Twitter @justincsimon

Email: hello@justinsimon.co

Thanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.

They give you unlimited podcast editing and strategy for your podcast.

Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.

Visit hatch.fm to learn more.

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.

Distribution First

Pivoting from Content Creation to Distribution First | Content Distribution Live

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Utilizing Simple Tools for Content Repurposing

Measuring Success with Channel-Specific Metrics

Adapting Messaging for Standing Out

Navigating Content Marketing in a Niche Industry

Building Brand Identity through Strategic Content

Building Company Culture through Content Sharing

Consistency leads to recognition and expertise

Foundations of a Successful Content Distribution Strategy

Embrace Niche Content Marketing

Remember Everything You Learn from Podcasts