Pivoting from Content Creation to Distribution First | Content Distribution Live
Distribution First
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Proactive Content Distribution Strategies
The chapter explores the shift towards proactive content distribution strategies, stressing the importance of collaboration within teams for effective content distribution. It discusses the analogy of using football playbooks to explain channel selection, emphasizes writing skills in marketing, and the need for adapting content for specific platforms. The conversation also covers measuring distribution success, content repurposing strategies, and the importance of building trust within leadership teams for effective distribution efforts.
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