Pivoting from Content Creation to Distribution First | Content Distribution Live
Distribution First
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Navigating the Shift: Content Creation to Content Distribution
The chapter delves into the challenges of transitioning from managing a large content team to a lean marketing team in a startup. It discusses the importance of building a distribution engine to repurpose content effectively and engage audiences consistently. The conversation emphasizes the need for data-driven decision-making and the shift towards strategic content distribution over creating new content constantly.
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