Distribution First
How to Choose the RIGHT Distribution Channels
Mar 7, 2023
Explore the importance of selecting the right distribution channels over blindly following competitors, emphasizing audience preferences. Learn strategic content creation and distribution strategies, tailoring channels to audience behavior. Gain insights on starting with one or two platforms, focusing efforts, and expanding strategically for effective content marketing.
12:34
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Quick takeaways
- Differentiate between demand capture and demand creation strategies for effective content distribution.
- Select distribution channels based on audience behavior and preferences to maximize content reach.
Deep dives
Understanding Demand Capture and Demand Creation
In content distribution, it is essential to differentiate between demand capture and demand creation strategies. Demand capture involves providing content that fulfills existing search queries, while demand creation focuses on developing original ideas and perspectives to attract interest. By categorizing content into these two spheres and tailoring distribution strategies accordingly, companies can effectively reach their target audience with the right type of content.
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