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Building a Hybrid Organic and Paid Social Media Strategy with Silvio Perez
Apr 11, 2023
Silvio Perez, the Founder and CEO of Ad Conversion, joins to discuss the art of blending organic and paid social media strategies. He dives into creating a cohesive content strategy that fosters trust and engagement. Silvio shares insights on the importance of tailored content for different platforms and blending metrics for better performance evaluation. He emphasizes the need for intentional, quality-driven content and active audience engagement on social media, revealing how effective advertising can significantly enhance marketing impact.
48:33
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Quick takeaways
- The blog remix method enables marketers to efficiently create multiple content pieces from one source, enhancing overall engagement.
- Improved collaboration between content and demand generation teams is crucial for maximizing user engagement through strategically aligned advertising efforts.
Deep dives
The Blog Remix Method
The blog remix method is introduced as a strategy for maximizing the return on investment from content marketing. This method allows marketers to create multiple pieces of content from a single blog post in under 60 minutes, which can also be applied to webinars and podcasts through their transcripts. By following this method, marketers can streamline their content production and ensure that their work reaches a broader audience. This promising approach acts as a valuable resource for both new and experienced content marketers looking to enhance the effectiveness of their content strategy.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode