Building a Hybrid Organic and Paid Social Media Strategy with Silvio Perez
Distribution First
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Synergy in Marketing: Content, Ads, and Demand Generation
This chapter examines how demand generation, paid advertising, and content strategy can work together for enhanced marketing effectiveness. It underscores the necessity of a cohesive content strategy, collaboration between teams, and the creation of high-quality content that resonates with audiences. The chapter also discusses the importance of tailored content for various social media platforms and the need to measure success beyond traditional traffic metrics.
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