Building a Hybrid Organic and Paid Social Media Strategy with Silvio Perez
Distribution First
Maximizing Ad Impact on Social Platforms
This chapter delves into the strategic advantages of leveraging ads on platforms like YouTube and TikTok, stressing the importance of tailored short-form content and efficient resource allocation. It also explores the synergy between organic content and paid advertising, illustrating how effective retargeting can drive engagement and revenue growth.
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