Silvio Perez, the Founder and CEO of Ad Conversion, joins to discuss the art of blending organic and paid social media strategies. He dives into creating a cohesive content strategy that fosters trust and engagement. Silvio shares insights on the importance of tailored content for different platforms and blending metrics for better performance evaluation. He emphasizes the need for intentional, quality-driven content and active audience engagement on social media, revealing how effective advertising can significantly enhance marketing impact.