Real Estate Team OS

Join George Laughton, Founder of The Laughton Team, as he shares insights on building a top-ten, $1B team. Discover the value of A players, coaching tips, team dynamics, buyer-agent relationships, and the balance between technology and human connection in real estate.

Nick McLean, CEO of Nick McLean Real Estate Group, discusses onboarding and training as team differentiators. Topics include belief statements, starting a team in a new market, improving training, and the importance of knowing the game. Learn how to enhance your real estate team's success.

Jeff Brown, Director of People and Operations with The Heaps Estrin Team, discusses setting up a team for scale. Topics include emotional intelligence in team leadership, KPI reporting, opening a second location, and expanding into recreational and international properties. A focus on organizational change management and personal spending habits rounds out the insightful conversation.

Christy Belt Grossman, real estate operations expert, shares insights on leadership progression in real estate teams. She discusses the evolution of operations roles, from assistant to COO, emphasizing the importance of empowering and compensating team members effectively. Christy also highlights the significance of hiring and promoting Ops Bosses to drive growth and co-create visions within businesses.

Matt Smith, President and CEO of Matt Smith Real Estate Group, shares insights on creating leaders, not just followers, in real estate teams. Topics include culture, leadership language, hiring strategies, and empowering staff. Learn about transitioning from sales to leadership, building successful teams, and the impact of teamwork on growth.

Discover how Drew Little, with a background in baseball and corporate experience, leads a real estate team in Virginia Beach. Learn about his focus on team buy-in and fulfillment over commissions, his vision for scaling a successful team, and the importance of client-centric strategies for sustainable success.

Episode 020 of Real Estate Team OS features Katie Day, Realtor and Team Leader of The MOVEMETOTX Team in Houston.Hear her journey into real estate sales and team leadership - in part through the lens of the simple promise you hear in webinars, podcasts, and stage presentations versus the messier reality of hiring, firing, and losing people. Hype oversimplifies. Experience teaches.Watch or listen to Episode 020 with Katie Day for insights into:- The need for adaptability within your team and where it comes from- Balancing team goals with individual goals- The progression from multi-family and single-family property management to real estate sales (with lessons learned from running an apartment community at age 21)- The first hire a new team leader should make (and that she didn’t make)- The role of culture and the development of core values of their 10-agent, 2-TC, 2-VA team (and defining some of it based on what you *don't* want, not just what you do want)- Why building a mega team isn’t their goal, despite its being glamorized and oversimplified- A "losing battle" many teams fight as they scale - and the high price they pay for it- Their two agent avatars and how they built a three-week training program specifically in support of them- Organizing your training into Sales, Marketing, and Operations and sequencing lessons for early sales wins- The multiple benefits of staying in sales production (and why many mega team leaders are returning to sales production)- How a solo agent benefits from joining a team and the two things that are required for success within a team (coachability and humility)- How an aspiring team leader should plan their first hire (or three)- The aha moment of being present on social media and creating video contentAt the end, hear why a varsity basketball lineup went rec league, a $2 refill savings, and the benefits of conferences and events.Connect with Katie Day:- https://www.instagram.com/movemetotx/Learn more about Real Estate Team OS: - https://www.realestateteamos.com- https://linktr.ee/realestateteamosFollow Real Estate Team OS: - https://www.instagram.com/realestateteamos/- https://www.tiktok.com/@realestateteamos

Episode 019 of Real Estate Team OS features Mike Heddle, Broker and Team Leader of Heddle Real Estate in Hamilton, Ontario.Learn how he built their real estate practice on four specific verticals, including relocation, new construction, property investing, and referrals through a tight network.Hear about the $300,000 they pay out in referral fees each year as a marketing cost he’s glad to pay - in large part because it’s a variable cost in their highly productive and profitable business.And listen for specific language around a consultant’s approach, a sales partner, and a real estate practice.Watch or listen to this conversation with Mike Heddle for:- A quick dive into the necessary presence and balance of leadership, drive, systems, accountability, and culture for team success- Flipping the org chart upside down as a leader (like a bee apiary)- The need for a North Star to align individual goals and success with team goals and success (and an overview of their core values)- The Heddle Group real estate team as a product of necessity (too much opportunity to deliver the level of service he was building his reputation on)- Their first vertical - a relocation partnership with a world-renowned medical research center- Their second vertical - a new home construction partnership with a builder- The vertical strategy “makes the phones ring off the hook” and generates 120-140 organic, inbound leads each month- Their third vertical - a real estate investment network (1/3 of their business, about 100 of the 300 transactions each year)- Their fourth vertical - connecting with the top 1% in Royal LePage and the fortunate market dynamics an hour outside of Toronto- A deeper dive into how you can leverage their third vertical - "the best ROI" in their business and “one of the strongest value propositions” they’ve put out to prospects, clients, and the market- The four financial fundamentals of investment properties- Specializing by vertical and lead routing by vertical- Why he’ll likely always stay in sales production and won’t likely pursue a mega team structureAt the end, learn about the NHL teams he’s loved, the “wooden skis” upgrade, and a renewed focus on health (specifically: sleep).Learn more about Heddle Real Estate:- https://liveinhamilton.caLearn more about The Deal of the Week:- https://dotw.caConnect with Mike Heddle:- https://www.instagram.com/mike.heddleLearn more about Real Estate Team OS:- https://www.realestateteamos.com- https://linktr.ee/realestateteamosFollow Real Estate Team OS:- https://www.instagram.com/realestateteamos/- https://www.tiktok.com/@realestateteamos/

Episode 018 of Real Estate Team OS features Preston Guyton, an entrepreneur who’s been a founder and leader of companies in real estate, mortgage, design and construction, online lead gen, and coaching.Learn how these all work together and learn from his expertise in online lead generation, lead conversion, and email marketing. Pay special attention to the 7-11-4 formula to connect with people.Watch or listen to this conversation with Preston for insights into:0:00 Intro and welcome1:00 The need for every team member to be committed, consistent, and accountable (even when it’s *boring*)4:19 How leadership and marketing translate across the industries he’s served and companies he’s founded6:24 How his door-to-door sales job kicked off his entrepreneurial journey through real estate, mortgage, construction, and online lead gen12:18 The challenge of letting people do what they were hired to do14:43 How they hit the ground running when they opened Palms Realty and the first 3 leadership positions they hired19:15 Why they opted for an independent brokerage rather than a teamerage or a franchise20:16 How their Agent Excellence Program provides onboarding for about 10 agents per quarter and improves results across the team25:12 The lead generation goal of 20-30 leads per agent per month26:36 The 7-11-4 formula for lead generation, engagement, and conversion (7 hours, 11 interactions, and 4 places)29:04 Why he still takes a hands-on approach to marketing33:58 Why your conversion problem is much more about lead follow-up than lead source (and a reminder to stop using canned action plans)38:38 Tips for email list segmentation and newsletter engagement (including how to structure your emails based on how people read them)46:53 Why his approach to AI is one of caution51:15 At the end, learn about his appreciation for Justin Havre, Gary Ashton, and the Real Estate Webmasters community, how he styles up a canned tuna lunch, why he doesn’t listen to music while running or working out, and the benefits of a national (rather than a local) network.Connect with Preston Guyton:- https://www.instagram.com/prestonguyton/- https://www.facebook.com/preston.guyton/Learn more about Preston’s companies:- https://www.palmshome.com/- https://www.ezhomesearch.com/- https://cheplakdigital.com/- https://resideplatform.com/Learn more about Real Estate Team OS:- https://www.realestateteamos.com- https://linktr.ee/realestateteamosFollow Real Estate Team OS:- https://www.instagram.com/realestateteamos/- https://www.tiktok.com/@realestateteamos

Episode 017 of Real Estate Team OS features Jim Remley, who coaches team leaders and brokerage owners on per-agent productivity and profitable growth. He pioneered one of the first real estate teams in the late 80s and grew it to a 17-office company across Oregon. He later grew a 30-agent team to 250 agents. The keys to both successes: acquisitions, partnerships, and per-agent productivity.Here, you’ll get telltale signs of an unprofitable real estate company, the best hire a team leader can make, and the simplest recruiting message you can offer.Listen to Ep 017 with Jim for:0:00 Intro and welcome1:15 The balance of empathy and automation in “world-class service”7:36 A team as a brokerage within a brokerage with specialized positions and why they'll absolutely be the dominant players” - responsible for 60-80% of GCI and challenging solo agents at scale9:14 How the emerging “virtual team” model works and why it makes sense financially14:25 “The best hire a team leader can make” and the value of coaching and mentorship for agents looking to invest and grow16:48 A caution on building teams within teams (and a proposed way to do it effectively)18:25 How a company he started at age 23 grew to 17 offices across Oregon (through acquisitions, partnerships, and recruiting)20:02 The simplest recruiting message you can offer and how he leveraged it to grow two real estate businesses23:46 The two ways they entered new markets as they expanded their business and a strategy to bring top performers into new offices27:06 The per-agent productivity metric to pay attention to (and new data about it)30:14 The telltale sign of a weak real estate company (and potential acquisition target)33:18 The importance of listings for profitable growth and “the #1 place where listings will come from in 2024 without question”35:30 A basic marketing strategy to speak to those 30 million people who’ll be listing over the next several years38:20 How the Hawthorne Effect helps you recruit and retain productive agents - and the two things to hold them to (participation or performance)40:59 The “magic words” of “How’s your pipeline?”43:40 How to decide whether to leave sales production and the one role you have to figure out how to pay for when you do46:56 Positive signs in the market and 4 top sources to find more stories and data 50:30 At the end, learn about the power of a paper route, what he seeks at used book stores, and the travel goal he’s working toward at least 7-8 weeks per year.Follow Jim Remley:- https://www.instagram.com/erealestatecoach- https://www.tiktok.com/@erealestatecoachSee Jim's News and Data Sources:- Zillow research https://www.zillow.com/research/ - NAR Economists’ Outlook https://www.nar.realtor/blogs/economists-outlook - Redfin News https://www.redfin.com/news/housing-market-news/ - KCM Blog https://www.keepingcurrentmatters.com/blog/Learn more about eRealEstateCoach:- http://erealestatecoach.com/- https://linktr.ee/erealestatecoachLearn more about Real Estate Team OS:- https://www.realestateteamos.com- https://linktr.ee/realestateteamosFollow Real Estate Team OS:- https://www.instagram.com/realestateteamos/- https://www.tiktok.com/@realestateteamos