Real Estate Team OS

Join Eric Bramlett, Broker and owner of Bramlett Partners, as he dives into the essential components of supporting teams in real estate. He shares insights on the importance of focus and client service as drivers of growth. Discover the three paths high-performing agents can take without starting a team and the strict standards for team eligibility. Eric emphasizes culture and common goals as keys to retention. Plus, hear about his personal recharge habits involving family and outdoor adventures!

Join Mike Hines, co-founder of Oyler Hines, a top Ohio real estate team, as he delves into the art of lasting partnerships. He discusses the crucial role of shared values and a unified vision in building a successful team. Learn how strong branding, even at a high cost, can elevate your market presence. Mike also shares insights on practical steps for merging teams, structuring compensation models, and enhancing per-agent productivity through specialization. His tips on navigating the new construction landscape are a must-listen for aspiring real estate agents.

Ever wondered when it’s time to hire your first full-time recruiter? Or what it takes to lead the market in agent retention?Tiffany Williamson, Owner and President of Navigate Realty, shares the hard lessons and successful steps that have driven their growth to hundreds of agents in multiple markets. From hiring a full-time recruiter (on the third try!) to running blind surveys after every onboarding, this conversation is packed with actionable insights to help you recruit and retain agents.At the center of it all is culture. And at the center of culture are people, stories, and transformations. That’s because people don’t join value props. People join people.Tiffany shares the strategies and tactics that have the team pacing for $1B in sales this year, including value prop and agent avatars, onboarding your recruiter and building out a department (no real estate experience required!), and lifting agent success and retention.Watch or listen for Tiffany’s insights into:- The central role consistency plays in success- Backing away from buying a company to double down on Navigate- Why they went the independent brokerage route- How focusing on what agents need and leading the market in retention are driving a $1B pace- Lessons learned in hiring a full-time recruiter- What should be in place before hiring your recruiter and why it’s not as big a risk as you think- What the first 90 days should look like for your recruiter and why stories of transformation should be their focus- How they’ve evolved their onboarding program from version 1.0 to version 3.0 and how they run it- Why the industry is going more toward big teams and brokerages (spoiler: it’s getting more agent-centric)At the end, learn about a secondhand Chanel bag, 80% capacity for short-term rentals, and the Canyon Ranch experience.Connect with Tiffany Williamson:→ https://www.instagram.com/tiffany_williamson_/→ https://www.navigaterealty.com/agents/tiffany-williamson/Connect with Real Estate Team OS:→ https://www.realestateteamos.com → https://linktr.ee/realestateteamos → https://www.instagram.com/realestateteamos/

Dylan Nonaka, leader of The Agency team in Hawaii, shares insights on building a thriving real estate team without traditional recruiting. He discusses his unique culture code that prioritizes family and relationships, fostering an abundance mindset and pay-it-forward attitude. Dylan emphasizes the importance of personal social media and consistent video content, focusing on education rather than entertainment. His philosophy of ‘who not how’ guides team expansion, and he highlights the role of strategic partnerships and a supportive team culture in their impressive growth.

A common question among real estate team leaders: How do I find my first operations person? Every visionary needs an integrator. Every people person needs a process person. Every team leader, at some point, needs an assistant or operations manager to continue growing their business efficiently and sustainably. When is that point?Where do I look?What should I look for in terms of skills or characteristics?How should I pay them?Can’t I just use an overseas VA instead? For answers to these questions and more, we're honored to bring you Camila Rivera, COO of Laurie Finkelstein Reader Real Estate. She has a decade of tenure there and started as a part-time, do-anything assistant. She also coaches operations for teams across North America.When you find the right person and invest in them properly, they could be the Chief Operating Officer you'll need!Watch or listen for Camila’s insights into:The practical value of positivity and optimismHow someone studying to become a special education teacher joined the real estate teamWhy stuffing backpacks is the best day of the year for an 80-agent team pacing to close 700 transactionsThe most important factor in finding your first operations personOther steps to take to be ready when the right person emergesTips to train up an operations person even though you’re not an operations person (“I can’t teach you what I don’t know”)Places to look for your operations person (with this caution: “don’t hire who you can’t fire”)Ways to think about fixed and variable compensation for your operations hireHiring an on-site, in-person role vs bringing on a VAWhy titles like executive assistant, operations manager, and director of operations matterWays to retain that great operations leader you’ve invested in and helped developAt the end, learn the value of five siblings, five-star hotels, movement as medicine, and mental endurance.Connect with Camila Rivera:→ Instagram https://www.instagram.com/camila_rivera/→ Facebook https://www.facebook.com/camila.rivera.967→ LinkedIn https://www.linkedin.com/in/camila-rivera-817903113/ Meet us at Unlock:→ Unlock https://www.unlockconference.com/→ Use promo code TEAMOS for 20% off the current priceRelated episodes:→ Camila Rivera and Julia O’Buckley https://www.realestateteamos.com/episode/agent-success-tech-crm-camila-rivera-and-julia-obuckley→ Laurie Finkelstein Reader https://www.realestateteamos.com/episode/laurie-finkelstein-reader-people-over-profits→ COO Emily Smith https://www.realestateteamos.com/episode/emily-smith-intrapreneur-entrepreneur-teamerage→ Christy Belt Grossman https://www.realestateteamos.com/episode/operations-leadership-real-estate-assistant-coo-christy-belt-grossman-ops-bossConnect with Real Estate Team OS:→ https://www.realestateteamos.com → https://linktr.ee/realestateteamos→ https://www.instagram.com/realestateteamos/

Right now, Q4, is the most common time for real estate agents to leave their real estate team or brokerage and join another one.But why do agents leave? And what are agents looking for?For answers to those questions and more, watch or listen to this conversation with Chris Giannos. He’s personally recruited hundreds of agents - at time at a pace of 10-15 agents every two weeks. And the company he leads, Humaniz, has a 2024 recruiting data set informed by more than 30,000 agents.Improve your recruiting process and results based this data and experience. Get insights from whether you’re even ready to recruit through screening and interviewing.Watch or listen to Episode 081 with Chris Giannos insights into:Caring about the person more than the numberWhat you need before you start recruitingThe top 3 reasons agents leave their teams and brokerages (based on data from tens of thousands of agents)What to look for before you look for avatar fit (the 3 Cs)A great example of why you might prioritize other customer service or sales experience ahead of real estate experienceWhy Q4 is BY FAR the biggest time period for agent movement and a key advantage you can give yourselfWhy two conversations is the max before making an offerDetails of a successful 15-minute screening call (but don’t call it a screening call)The ONE question that tells you most of what you need to know and the two things you’re listening for in their responseDetails of a 45-minute interview callHow to handle the conversation about splits and accountabilityStandard conversion rates to expect within your recruiting funnelAt the end, learn about winning with Tenacious Z, eating “total trash” with no shame, and using AI “without losing (yourself)”.Connect with Chris Giannos:→ https://www.instagram.com/chris.giannos/Connect with Real Estate Team OS:→ https://www.realestateteamos.com → https://linktr.ee/realestateteamos → https://www.instagram.com/realestateteamos/

In our fifth and final Techtember episode this year, Real Estate Team OS brings you the co-founders of Lab Coat Agents in conversations at the intersection of AI and relationships.In just 20 minutes, Tristan Ahumada recommends top tech tools for today’s environment, why agents who use AI won’t replace agents who don’t, the right way to differentiate through tech, and a simple process to keep up with the latest trends.Then, in under 20 minutes, Nick Baldwin breaks down the marketing challenge of meeting client expectations, how to get better results from ChatGPT, and how he’s blending in-person and tech-enabled experiences as he heads back into production as an agent.TRISTAN AHUMADABefore he founded Lab Coat Agents, Tristan Ahumada built a tech-forward reputation in his first real estate office and then in his local real estate market.Over the past 20 years, he’s remained a “10 out of 10” in his passion for new tools and tech to empower agents, teams, and brokerages. He returns to Real Estate Team OS to talk about AI, attention and relationships and brings both trends and counter-trends to the conversation.Tristan recommends specific tools and challenges common hype.Watch or listen for Tristan Ahumada's insights into:The first three tools/tech he’d buy if he were a new agent todayWhy agents who don’t use AI or social media won’t get “replaced”Why the value of in-person experiences and human-to-human communication will increase in the futureThe right way to differentiate through technologyA simple process to keep up with tech opportunities and trendsNICK BALDWINWhat happens when a self-described “incurable” shiny object syndrome tech junkie returns to real estate sales production?Based on his 20 years in the business, Nick Baldwin shares how he went from manually uploading listings before IDX existed to building a tech stack powered by AI, automation, and a healthy dose of human touch.Along the way, he shares helpful tips to improve your marketing and to get more out of ChatGPT.Watch or listen for Nick Baldwin's insights into:Nick’s “incurable” shiny object syndrome dating back to a time of pre-IDX, manual adding of listings to his team’s websiteA generational gap: why agents struggle with content and what consumers expect nowWhy consumers don’t care about your tech and what they care about insteadHow to talk to ChatGPT for better, more specific resultsThe fine line between helpful and “weird” when using tech to remember client detailsWhy open houses are still a goldmine—and how to maximize them with digital follow-upNick’s picks for CRM, lead gen, and AI tools as he heads back into productionMentioned in this episode:→ First episode with Tristan Ahumada https://www.realestateteamos.com/episode/tristan-ahumada-keys-real-estate-team-success-fubcon→ Tube Buddy https://www.tubebuddy.com/→ CapCut https://www.capcut.com/→ Claude https://claude.ai/→ ChatGPT https://chatgpt.com/→ Lab Coat Agents https://www.facebook.com/groups/labcoatagents/→ Your Daily Real Estate https://www.youtube.com/channel/UCdD80T1OmYdwSLTcH9VNQHwConnect with Tristan Ahumada:→ https://www.instagram.com/tristan.ahumada/→ https://bio.site/tristanahumadaConnect with Nick Baldwin:→ Facebook: https://www.facebook.com/NickBaldwin79→ Email: nickbaldwin1979 at gmail dot com→ Icenhower Coaching and Training: https://therealestatetrainer.com/Connect with Real Estate Team OS:→ https://www.realestateteamos.com→ https://linktr.ee/realestateteamos→ https://www.instagram.com/realestateteamos/

In a very basic and very real way, real estate technology comes down to problems and solutions - an iterative journey toward a better result, a better business, and a better life.Here in our fourth Techtember conversation, you’ll learn how two leaders clearly identify  problems and built their own tech solutions.Spend just over 20 minutes with Ryan Young - CEO and Team Leader of the #1 team in Ohio, as well as CEO and Co-Founder of Fello.Then spend just under 24 minutes with Brian Hurley - a Google engineer who also builds marketing and tech solutions for his wife Tarasa, who’s grown from agent to team leader to brokerage co-owner.RYAN YOUNGWhen you’re building the #1 real estate team in your state, you run into problems. One of the most important: building a moat around your most valuable asset - your database.Ryan Young, CEO and Team Leader of The Young Team in Northeast Ohio, decided to build a solution. And that solution became Fello, where’s Co-Founder and CEO.Learn how he evolved from a post-it-note agent to a tech-obsessed, AI-driven leader. Learn how Fello continues to iterate on its solutions as problems, opportunities, and capabilities continue to evolve. And get tips to turn your database from “glorified spreadsheet” to dividend-paying asset.Watch or listen for insights into:Growing from a post-it-note agent to a tech-obsessed, AI-empowered leader of multiple companiesClearly identifying the biggest problem for his real estate business and founding Fello as a solutionValuing your database as your most valuable assetLayering improvement on improvement in Fello to solve problem after problem for The Young TeamEmpowering agents with AILeveling up automations with AIBRIAN HURLEYFor more than a decade, Brian Hurley’s served as a Google software engineer. But he’s also built the tech behind a real estate business that’s grown from solo agent to team to brokerage.One big observation: we need to make it about the problem and solution, not about the tech.Brian shares several great examples, shares his approach to experiments, and explains the role of automation vs the role of the agent.Watch or listen for insights into:Why a 10/10 passion for new tech is about solutions, not about techWhy every tech investment is a calculated betWhat the right timeline is for your next experiment - telling you when to double down or pull the plugHow to use AI as a force multiplier rather than a simple shortcutWhich mistake Brian made in setting up the marketing and techHow Brian simplified their systems to support growth and adapt to complexityHow to close the authenticity gap as you automate (personal videos and more conversations)How he built a custom lead accountability system inspired by a past guestHow the Team Bot from Real Estate Team OS helped them find the perfect operations manager for their growing businessMentioned in this episode:→ Fello https://fello.ai/→ Tarasa Hurley https://www.realestateteamos.com/episode/real-estate-leads-tarasa-hurley-river-point-realty→ Chelly Herren https://www.realestateteamos.com/episode/techtember-operations-real-estate-tech-stack-chelly-herren→ Techtember https://www.youtube.com/playlist?list=PLCJiXNo93cVoSlXhdFv_RC9V8G5tUw1QX→ Follow Up Boss Success Community https://www.facebook.com/groups/followupbosscommunity→ Real Estate Team OS AI Bot https://www.realestateteamos.com/botConnect with Ryan Young:→ Ryan at Fello dot aiConnect with Brian Hurley:→ https://www.tarasa.com→ https://conrya.comConnect with Real Estate Team OS:→ https://www.realestateteamos.com→ https://linktr.ee/realestateteamos→ https://www.instagram.com/realestateteamos/

In this engaging discussion, real estate marketing strategist Jimmy Mackin and AI marketing coach Jason Pantana dive into the transformative impact of AI on the real estate sector. Jimmy shares why he believes AI is massively underhyped and outlines essential tools for agents, such as CRMs and research assistants. Jason emphasizes the importance of email marketing and how to automate operations effectively. Both guests explore balancing technology with the human touch in customer interactions, showcasing practical AI tools to enhance marketing efficiency.

In order to protect, scale, and optimize a real estate business, you need systems. Tech-powered systems. AI-enhanced systems.In our second Techtember episode, Chief Operating Officer Camila Rivera and Operations Manager Julia O’Buckley give you insights into the evolution of tech stacks that don’t just enhance efficiency - they also drive agent success.CRM transitions. Open APIs. Enhanced visibility. Efficiency gains for agents and teams alike.It’s all here in just under 20 minutes with Camila, then just under 20 minutes with Julia.Enjoy our second Techtember episode … here on Real Estate Team OS!CAMILA RIVERAA 10-year team member and COO of the Laurie Finkelstein Reader Real Estate Team in South Florida, Camila Rivera has overseen significant evolutions in their technology, efficiency, and visibility.Camila breaks down key steps in that evolution, including tips for a successful CRM transition and the one thing that can’t be automated or artificially generated (spoiler: it’s human connection and it shows up in their online reviews).Watch or listen for insights into:Digitizing operations, getting more out of your current tech investments, and improving your sales pipelineSpecific steps and tips for transitioning from one CRM to another (and bringing 100,000+ contacts with you)How open APIs improve data and communication flows, enhance visibility for operations staff and leadership, and deliver efficiency gains to agentsWhen human touch matters most and how tech efficiency supports itJULIA O’BUCKLEYWhen she joined The Laughton Team, Julia O’Buckley wasn’t sure what an API was or how it worked. Today, as Operations Manager, she’s a “full-fledged 10” when it comes to tech knowledge and passion.Julia walks us through the four key elements of a tech stack that supports a +200-agent, 5-office operation and explains how and why she’s re-packaging and re-selling it to agents. She also explains how her efforts add efficiency, improve data integrity, provide transparency, and unlock sales.Watch or listen for insights into:How her familiarity with and passion for tech grew, what tech changes delivered great agent feedback, and a non-real-estate app she opens every dayHow Follow Up Boss, Sisu, Fello, and HouseWhisper help agents and how she would describe that value to agentsWhich tools are the “base” of the operation, the “sexiest” in the stack, and like “Homebot on steroids”How the team humanizes their AI assistant “Nora” and how it brings all the other tools and tech togetherFOLLOW UP AND LEARN MOREMentioned in this episode:→ First episode with Julia O’Buckley https://www.realestateteamos.com/episode/real-estate-tech-stack-scale-operations-julia-obuckley→ Inside The Laughton Team series https://www.youtube.com/playlist?list=PLCJiXNo93cVr9Oc0ptse5z6Vaq5l0T1kA→ George Laughton and Billy Hobbs https://www.realestateteamos.com/episode/profitability-durability-real-estate-team-george-laughton-billy-hobbs→ Justin McLellan https://www.realestateteamos.com/episode/real-estate-agent-productivity-skill-justin-mclellan→ Follow Up Boss Success Community https://www.facebook.com/groups/followupbosscommunity→ Follow Up Boss https://www.followupboss.com/→ Dotloop https://www.dotloop.com/→ Sisu https://sisu.co/→ Fello https://fello.ai/→ HouseWhisper https://www.housewhisper.ai/Connect with Camila Rivera:→ https://www.instagram.com/camila_rivera/→ https://www.instagram.com/lauriefinkelsteinreaderteam/→ Email: camila at lauriereader dot comConnect with Julia O’Buckley:→ https://www.instagram.com/juliaobuckley/→ https://www.instagram.com/laughtonteamConnect with Real Estate Team OS:→ https://www.realestateteamos.com→ https://linktr.ee/realestateteamos→ https://www.instagram.com/realestateteamos/