069 Facebook Groups as a Lead Pillar with Marisa Lindsay and Dubs

May 20, 2025

In this engaging conversation, Marisa Lindsay, a real estate agent and founder of The Collective by Marisa Lindsay, discusses her innovative Facebook Groups strategy that propelled her business to nearly 50 transactions in its first year. Joined by Dubs, they explore how introverts can thrive in real estate through community building and authentic engagement. The duo emphasizes the importance of a supportive team structure, creativity in execution, and leveraging technology like CRM systems and AI to enhance communication and efficiency in generating leads.

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ANECDOTE

Introvert Builds Business Online

Marisa Lindsay started her real estate business as an introvert using Facebook groups to avoid direct selling.
She quickly sold almost 50 houses her first year purely through these groups, proving the strategy effective.

INSIGHT

Sell Without Selling on Social

Marisa converts Facebook group engagement into business by never directly selling.
Prospects reach out to her after building trust from her value-driven posts over time.

ADVICE

Be Authentic in Facebook Groups

Build authentic presence in Facebook groups by sharing your real self and offering genuine value.
Use social media to be the best version of yourself and let business naturally follow.

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Facebook Groups. They’re the foundation of the introvert-friendly strategy that jump-started Marisa Lindsay’s real estate business, serves as the foundation for her real estate team in Colorado Springs, and fuels a growing referral network across the country.

Learn from the founder of The Collective by Marisa Lindsay, as well as from their TC/CTO/problem solver, Dubs (including how she got that nickname). They’re a Visionary/Integrator duo whose relationship started as a real estate agent and a home buyer.

In addition to the production of their local, in-town agents, they had nearly 20 closings in March through the referral network - all driven by about 60 Facebook Groups (and counting).

In this conversation: what the strategy is, how they developed the strategy, how they sell without selling, and how they set it up in other markets.

They walk us into their four-agent team and its staff, how they developed the Facebook Groups strategy, how they extended it into other markets, when and why they moved the team into a proper CRM, key pieces of their tech stack, and more!

Watch or listen to this conversation to learn:

- Key elements to building the highest-performing team in your market, including creativity with execution and a Visionary with an Integrator

- Selling nearly 50 homes in year one with every deal generated through a Facebook Group

- The three characteristics (or “the trifecta”) that Marisa saw in a client that led to her extending an offer to join the team

- Specific roles on their small team in Colorado Springs that also supports a network of agents across the US

- Foundations of the Facebook Groups strategy that’s the foundation of the team and the referral network

- How sales conversations can happen on social media … without initiating sales conversations

- Overcoming two myths about Facebook Groups

- Why Facebook Groups functioned like a CRM for them

- “The amount of leverage is undeniable” - the vision that motivated a move to a proper CRM

- How Marisa went from Chief Skeptic to top user of their CRM

- Logistics behind and lessons learned from the referral network

- How they’re building community and courses for introverts

At the end, learn about McNeese State as must-see TV, splurging on “magical” experiences, and the “why” behind things.

Marisa Lindsay and Dubs:
- https://www.instagram.com/the_marisa_lindsay/
- https://www.facebook.com/marisa.lindsay2
- https://www.facebook.com/dealswithdubs

Real Estate 4 Introverts:
- https://www.facebook.com/groups/re4introverts

Real Estate Team OS:
- https://www.realestateteamos.com
- https://linktr.ee/realestateteamos
- https://www.instagram.com/realestateteamos/