Real Estate Team OS

Get email-exclusive insights and subscriber-only episodes - absolutely free: https://realestateteamos.com/subscribeAfter earning two degrees in architecture and starting your career with a design firm, you get into real estate operations.Your first task: turn a real estate team into an independent brokerage. Overnight, if possible.Your second task: expand and renovate the office to prepare for growth.Meanwhile: you need to get the systems and processes out of people’s heads, merge them together, get it documented, redesign onboarding, and teach it to agents.That’s just some of what you’ll get in this conversation with Matteo Zingales, Director of Operations at Team Zingales Realty, a family-owned, independent teamerage.How to create the role from scratch.Why to put observation before innovation.How to set up the tech stack for scale.Which three questions to ask to get constructive criticism from your business partners.Four years into his journey, Matteo shares these details and more!Watch or listen for insights into:The balance of clarity, alignment, and accountabilityThe path from a degree and career in architecture to a Director of Operations roleTransitioning from real estate team to independent, family-owned brokerageHow the Director of Operations role was shaped from scratch and what it brought to the teamA prioritized list of projects and SOPs to set up the business to scale successfullyThe vital role of constructive criticism and three questions to ask every staff member and agent to help draw it outThe specific pieces of their tech stackHow they carved out distinct, aligned roles between Director of Operations, Team Founder and Partner, and Broker Owner and PartnerSpecific recruiting tactics as they look to double agent count in the year aheadHow to find your own Director of OperationsAt the end, learn how Gillette Group, Wemert Group Realty, and SERHANT. Real Estate fuse brand, systems and performance, how luxury items can commemorate milestones, and which books have helped this Director of Operations.Mentioned in this episode:→ Camila Rivera https://www.realestateteamos.com/episode/team-leader-guide-making-your-first-operations-hire-camila-rivera→ Jenny Wemert https://www.realestateteamos.com/episode/jenny-wemert-group-realty-independent→ Emily Smith https://www.realestateteamos.com/episode/emily-smith-intrapreneur-entrepreneur-teamerage→ 10X is Easier Than 2X https://10xeasierbook.com/→ Rocket Fuel https://rocketfueluniversity.com/rocket-fuel-book/Connect with Matteo Zingales:→ https://www.instagram.com/matteoonops/→ https://www.linkedin.com/in/mzingales/→ https://www.tiktok.com/@team.zingales.realty→ https://teamzingales.com/team-zingales-difference/meet-our-team/Connect with Real Estate Team OS:→ https://www.realestateteamos.com→ https://linktr.ee/realestateteamos→ https://www.instagram.com/realestateteamos/

Get email-exclusive insights and subscriber-only episodes - absolutely free: https://realestateteamos.com/subscribeWhat if your biggest mistakes became the blueprint for your next business?That’s exactly what Marissa Canario is doing with Apex Realty Group, which she’s building from Milwaukee, Wisconsin. After building a 7th-level insurance agency and after opening 168 markets (yes 168!) as a real estate leader on a national expansion team, Marissa’s now taking lessons learned to build again - with deeper obsession and a clearer value prop.She shares the key to improving both agent experience and client experience. She details her segmented approach to onboarding (and re-onboarding) agents. She explains the pitfalls to avoid in market expansion and when to know if you’re ready. And she shares a vision of teams getting larger and larger in the years ahead through mergers and acquisitions.Watch or listen for Marissa’s insights into:Why obsession with agent experience and client experience drives successWhat was required and what was learned by opening 168 markets in a real estate team expansionHow to improve communication and get more done by meeting people where they areHow to turn past mistakes into a tighter, more focused model with a clearer value propositionHow Marissa’s segmenting and improving “one of the most important factors of your entire foundation and one of the most difficult to get correct” … agent onboardingWhy to celebrate more (and more specific) agent milestonesAI and ISAs as new leverage points for real estate teamsWays to make technology amplify rather than replace real estate agents (and what that means they should focus on)How self-awareness, network strength, and sufficient capital set you up for market expansion successWhy mergers and acquisitions will drive larger teams and what your participation in that growth might look likeAt the end, learn about the value of integrity, the ends of toilet paper rolls, the bottoms of shampoo and ketchup bottles, and fewer business books.Episodes mentioned:→ AI Voice and Texting with Kyle Draper and Tiffany Gelzinis→ Redefining the Role of the Real Estate Team Leader with Keith Anderson→The Roll-Up Strategy for Business Growth with Sam KhorramianConnect with Marissa Canario:→ https://www.instagram.com/marissacanario/Connect with Real Estate Team OS:→ https://www.realestateteamos.com→ https://linktr.ee/realestateteamos→ https://www.instagram.com/realestateteamos/

Join Brad Nix, co-founder of Path & Post, as he dives into the world of real estate teams and independent brokerages. With a background in building a 30-person team-brokerage, he shares insights on transitioning from franchise limitations to independence. Discover the importance of a growth mindset in leadership, values-driven hiring, and innovative onboarding processes. Brad emphasizes making decisions based on core values and how focusing on client experience can transform transactions into life-enriching transitions.

Get email-exclusive insights and subscriber-only episodes - absolutely free: https://realestateteamos.com/subscribeFrom fix-and-flip investor to Founder and Owner of the #1 real estate team in California and #3 in the United States, Sam Khorramian has been driven by “pigheaded determination.”Sam talks through primary drivers of his success, including “wow” experiences, a differentiated business model, and a roll-up strategy for business growth. He explains why it made sense to go from independent brokerage to a team brokered by LPT Realty.Learn to acquire complementary businesses outside of the three most common ancillaries and RESPA requirements with no money out of your own pocket - with an example of how those deals are structured. And learn how to make your real estate team a more valuable acquisition target. Watch or listen for Sam Khorramian’s insights into:Why pigheaded determination is a leadership superpowerTapping into the unquantifiable power of “wow” experiences (inspired by Ritz Carlton)Pioneering a new business model when launching a new brokerage (with a caution from Mike Ferry)How a 100% commission, $300/month model worked for agents and for the brokerageGrowing 2.5-3x by partnering with LPT RealtyCreative business acquisitions outside of the common ancillaries and RESPA requirementsWays to structure a no-money-down acquisition through seller financing, asset-based loans, and other strategies (with a specific example)Why real estate teams becoming more valuable than brokeragesAt the end, learn about underdogs, expensive passions, and masterminds.Mentioned in this episode:→ Big Block and LPT Realty (webinar) https://youtu.be/-kMlDY4KLuk→ The New Gold Standard (book) https://www.josephmichelli.com/yournewgoldstandard.com/→ Epic Network https://epicnetwork.com/→ Mango Automotive https://www.mangoautomotive.com/Connect with Sam Khorramian:→ https://www.instagram.com/the9thzero/Connect with Real Estate Team OS:→ https://www.realestateteamos.com→ https://linktr.ee/realestateteamos→ https://www.instagram.com/realestateteamos/

Get email-exclusive insights and subscriber-only episodes - absolutely free: https://realestateteamos.com/subscribeYou’re growing your real estate team or real estate brokerage.Some of your agents are interested in starting a team within your business. Or small teams are approaching you about joining your team or brokerage.What kinds of rules and standards should you have in place? What are the tough conversations you need to have? How do you open up this opportunity while preserving the integrity and profitability of your business?For helpful ideas and practical lessons, enjoy this conversation with Eric Bramlett, Broker and Owner of Bramlett Partners, an independent brokerage with 125 agents.Pay special attention to the three paths an agent can take to get what they want without starting a team!Watch or listen for Eric’s insights into:Focus as your defining trait for growth and impactThe differences between and value of a North Star and an annual focusMaking client service and 5-star reviews your sustainable growth engineDecisions that allowed Bramlett Partners to shift from a decade of slow growth to 125 agents and 90% retention over the past few years Why “how many agents do you have?” is a terrible question and how median production balances out average productionThree paths a high-performing agent can take to get what they want without starting a teamThe standards an agent must meet to become team eligible Ways to support teams inside your team or brokerage and differences in value prop for agents vs teamsResearch results: what agents really want from a brokerage (spoiler: a sense of belonging)Ways to nurture a valuable cultureAt the end, learn about individual performers, the Innovation Hub, delivery vs pickup, and the days-on-mountain metric.Team Standards at Bramlett Partners:→ Team eligibility and team building policies: https://support.bramlettpartners.com/article/329-team-eligibility→ Team and team leader hiring process and standards: https://support.bramlettpartners.com/article/776-team-team-leader-hiring-process-standards→ Team culture code: https://bramlettpartners.com/join-bramlett#culture→ Team retention stats: https://bramlettpartners.com/join-bramlett#growthMentioned in this episode:→ Research on what agents want from brokerages: https://www.mikedp.com/articles/2025/8/21/research-study-what-agents-really-want-in-a-brokerage→ Sean Soderstrom (Courted) and Eric Bramlett discussing the research: https://youtu.be/rECokGVWZkA→ Brittany Hodak on The Customer Experience Podcast: https://bombbomb.com/podcasts/creating-superfans-brittany-hodak-customer-experience/→ Brittany Hodak on Bramlett Partners Podcast: https://youtu.be/X-CJs13KNhc→ Creating Superfans: https://brittanyhodak.com/book#/→ The Real Estate Innovation Hub: https://www.reinnovationhub.com→ FUB Co-founder Dan Corkill on Real Estate Team OS: https://www.realestateteamos.com/episode/customer-centricity-follow-up-boss-founder-dan-corkillConnect with Eric Bramlett:→ Eric @ Bramlett . me→ https://bramlettpartners.com/agents/eric-bramlett→ https://www.instagram.com/bramlettpartners/Connect with Real Estate Team OS:→ https://www.realestateteamos.com→ https://linktr.ee/realestateteamos→ https://www.instagram.com/realestateteamos/

Get email-exclusive insights and subscriber-only episodes - absolutely free: https://realestateteamos.com/subscribeWhat does it take to form a real estate partnership that lasts? One that’s built to endure all kinds of markets, to serve all kinds of clients, and to stand the test of time?Some of the components - like shared values and great people - are intuitive. Others - like valuations, management agreements, and unified brands - are less so.Mike Hines joins us to share lessons learned in partnering with Scott Oyler to create Oyler Hines, the second-ranked team in Ohio.Learn how they put it all together culturally, financially, and legally - and get tips on per-agent productivity and new construction sales.Watch or listen for Mike's insights into:Shared vision and values as your foundationHow EOS help clarify a team’s North Star for better decision makingThe evolution of Oyler Hines from solo agents to co-team leadersHow complementary strengths and clear standards make a partnership workThe logistics of merging teams - valuation, structure, and tough conversationsSetting up fair compensation and a management agreementThe importance of professional branding (even if it costs 3x more than you thought it would)Balancing approachability and luxury with your real estate brandKeys to improving per-agent productivity (spoiler: specialization helps)The coaching and meeting cadence that supports agent and team successTips to win more new construction opportunities At the end, learn about the end of the loaf, workout retreats, and head-clearing, all-day walks.Mentioned in this episode:→ Kevin Oakley https://www.doyouconvert.com/team/kevin-oakley/→ 1000watt https://1000watt.net/→ Jill Biggs https://www.realestateteamos.com/episode/hardwired-for-hard-work-with-jill-biggs→ The 12-Hour Walk https://12hourwalk.com/Connect with Mike Hines:→ https://www.instagram.com/mphines1/→ https://oylerhines.com/mike-hines/→ Mike at OylerHines dot comConnect with Oyler Hines:→ https://www.instagram.com/oylerhines/→ https://oylerhines.com/Connect with Real Estate Team OS:→ https://www.realestateteamos.com→ https://linktr.ee/realestateteamos→ https://www.instagram.com/realestateteamos/

Get email-exclusive insights and subscriber-only episodes - absolutely free: https://realestateteamos.com/subscribeEver wondered when it’s time to hire your first full-time recruiter? Or what it takes to lead the market in agent retention?Tiffany Williamson, Owner and President of Navigate Realty, shares the hard lessons and successful steps that have driven their growth to hundreds of agents in multiple markets. From hiring a full-time recruiter (on the third try!) to running blind surveys after every onboarding, this conversation is packed with actionable insights to help you recruit and retain agents.At the center of it all is culture. And at the center of culture are people, stories, and transformations. That’s because people don’t join value props. People join people.Tiffany shares the strategies and tactics that have the team pacing for $1B in sales this year, including value prop and agent avatars, onboarding your recruiter and building out a department (no real estate experience required!), and lifting agent success and retention.Watch or listen for Tiffany’s insights into:- The central role consistency plays in success- Backing away from buying a company to double down on Navigate- Why they went the independent brokerage route- How focusing on what agents need and leading the market in retention are driving a $1B pace- Lessons learned in hiring a full-time recruiter- What should be in place before hiring your recruiter and why it’s not as big a risk as you think- What the first 90 days should look like for your recruiter and why stories of transformation should be their focus- How they’ve evolved their onboarding program from version 1.0 to version 3.0 and how they run it- Why the industry is going more toward big teams and brokerages (spoiler: it’s getting more agent-centric)At the end, learn about a secondhand Chanel bag, 80% capacity for short-term rentals, and the Canyon Ranch experience.Connect with Tiffany Williamson:→ https://www.instagram.com/tiffany_williamson_/→ https://www.navigaterealty.com/agents/tiffany-williamson/Connect with Real Estate Team OS:→ https://www.realestateteamos.com → https://linktr.ee/realestateteamos → https://www.instagram.com/realestateteamos/

Get email-exclusive insights and subscriber-only episodes - absolutely free: https://realestateteamos.com/subscribeThe Agency Team is the #1 real estate team in Hawaii. They recently achieved their first 100-unit month. They recently expanded beyond the islands to the mainland. They’ve grown to 150 agents.And they’ve done it all with zero recruiting.How? Attraction.On day one, team leader Dylan Nonaka created a “culture code” that focuses on family and relationships and emphasizes the abundance mindset and pay-it-forward practice.Two channels that help attract agents and clients to them: video and social media.Two concepts you’ll hear in this episode: “your vibe attracts your tribe” and “who not how.”Watch or listen to this conversation with Dylan for insights into:The main elements of a strong team foundationHow he developed his culture code and how it’s benefitted the team since day oneHow a few friends came together to create what’s become a 150-agent teamA key expense that grows as the business growsThe two cultural characteristics and two sources of agents that prevent him from having to do any outbound recruiting at allWhy he’ll always do his social media himselfWhen, why, and how he committed to consistently creating videosWhy his videos aren’t about entertainment or even lead generationWhy he looks at attribution, conversion rate, and ROI in a global wayHow team members get involved in the YouTube channel“Who Not How” as the philosophy for market expansionHow he found the person who started in a role he didn’t know he needed and who’s become COOAt the end, learn about Javelin Squad with 3rd Battalion, 7th Marine Regiment, about never paying for a haircut, about being forced to be fully present, and why “the devil lives in the white space.”Mentioned in this episode:→ https://whonothow.com/→ https://unlockconference.comConnect with Dylan Nonaka:→ https://www.instagram.com/konabroker/→ https://www.youtube.com/channel/UCNtK6ItXmpLIPB7FWUSsyywConnect with Real Estate Team OS:→ https://www.realestateteamos.com → https://linktr.ee/realestateteamos → https://www.instagram.com/realestateteamos/

Get email-exclusive insights and subscriber-only episodes - absolutely free: https://realestateteamos.com/subscribeA common question among real estate team leaders: How do I find my first operations person? Every visionary needs an integrator. Every people person needs a process person. Every team leader, at some point, needs an assistant or operations manager to continue growing their business efficiently and sustainably. When is that point?Where do I look?What should I look for in terms of skills or characteristics?How should I pay them?Can’t I just use an overseas VA instead? For answers to these questions and more, we're honored to bring you Camila Rivera, COO of Laurie Finkelstein Reader Real Estate. She has a decade of tenure there and started as a part-time, do-anything assistant. She also coaches operations for teams across North America.When you find the right person and invest in them properly, they could be the Chief Operating Officer you'll need!Watch or listen for Camila’s insights into:The practical value of positivity and optimismHow someone studying to become a special education teacher joined the real estate teamWhy stuffing backpacks is the best day of the year for an 80-agent team pacing to close 700 transactionsThe most important factor in finding your first operations personOther steps to take to be ready when the right person emergesTips to train up an operations person even though you’re not an operations person (“I can’t teach you what I don’t know”)Places to look for your operations person (with this caution: “don’t hire who you can’t fire”)Ways to think about fixed and variable compensation for your operations hireHiring an on-site, in-person role vs bringing on a VAWhy titles like executive assistant, operations manager, and director of operations matterWays to retain that great operations leader you’ve invested in and helped developAt the end, learn the value of five siblings, five-star hotels, movement as medicine, and mental endurance.Connect with Camila Rivera:→ Instagram https://www.instagram.com/camila_rivera/→ Facebook https://www.facebook.com/camila.rivera.967→ LinkedIn https://www.linkedin.com/in/camila-rivera-817903113/ Meet us at Unlock:→ Unlock https://www.unlockconference.com/→ Use promo code TEAMOS for 20% off the current priceRelated episodes:→ Camila Rivera and Julia O’Buckley https://www.realestateteamos.com/episode/agent-success-tech-crm-camila-rivera-and-julia-obuckley→ Laurie Finkelstein Reader https://www.realestateteamos.com/episode/laurie-finkelstein-reader-people-over-profits→ COO Emily Smith https://www.realestateteamos.com/episode/emily-smith-intrapreneur-entrepreneur-teamerage→ Christy Belt Grossman https://www.realestateteamos.com/episode/operations-leadership-real-estate-assistant-coo-christy-belt-grossman-ops-bossConnect with Real Estate Team OS:→ https://www.realestateteamos.com → https://linktr.ee/realestateteamos→ https://www.instagram.com/realestateteamos/

Get email-exclusive insights and subscriber-only episodes - absolutely free: https://realestateteamos.com/subscribeRight now, Q4, is the most common time for real estate agents to leave their real estate team or brokerage and join another one.But why do agents leave? And what are agents looking for?For answers to those questions and more, watch or listen to this conversation with Chris Giannos. He’s personally recruited hundreds of agents - at time at a pace of 10-15 agents every two weeks. And the company he leads, Humaniz, has a 2024 recruiting data set informed by more than 30,000 agents.Improve your recruiting process and results based this data and experience. Get insights from whether you’re even ready to recruit through screening and interviewing.Watch or listen to Episode 081 with Chris Giannos insights into:Caring about the person more than the numberWhat you need before you start recruitingThe top 3 reasons agents leave their teams and brokerages (based on data from tens of thousands of agents)What to look for before you look for avatar fit (the 3 Cs)A great example of why you might prioritize other customer service or sales experience ahead of real estate experienceWhy Q4 is BY FAR the biggest time period for agent movement and a key advantage you can give yourselfWhy two conversations is the max before making an offerDetails of a successful 15-minute screening call (but don’t call it a screening call)The ONE question that tells you most of what you need to know and the two things you’re listening for in their responseDetails of a 45-minute interview callHow to handle the conversation about splits and accountabilityStandard conversion rates to expect within your recruiting funnelAt the end, learn about winning with Tenacious Z, eating “total trash” with no shame, and using AI “without losing (yourself)”.Connect with Chris Giannos:→ https://www.instagram.com/chris.giannos/Connect with Real Estate Team OS:→ https://www.realestateteamos.com → https://linktr.ee/realestateteamos → https://www.instagram.com/realestateteamos/