Real Estate Team OS

This week, you’ve got two episodes in one! Both were recorded live on stage at Unlock by Zillow in November 2025. The first half takes you inside Hiller Group on Florida’s Emerald Coast and Opt Real Estate in Portland, Oregon.MARK HILLERFinding and empowering the right person allowed Mark to double production as a solo agent, start a real estate team, and set it up to scale. He shares lessons from that person and process, explains how he preserved profits as his housing market slowed to a halt, and gives you specific tips for working successfully with virtual assistants.Go inside Hiller Group, a 12-agent, 5-staff, 8-VA team in Niceville, Florida.Watch or listen for insights from Mark on:What allowed him to double his transaction count and start his teamSpecific things his Director of Operations did to set them up to double agent count without adding any additional costHow they successfully integrated 8 VAs into their organization and how they’re taskedWhy quarter-to-quarter planning makes more sense for his team than annual planningHow he preserved profit while losing 100 transactions as the housing market halted back in 2022A top takeaway for you: “You can’t scale chaos. Get your people aligned and watch the business become fun again.”His top takeaway from Unlock (standards!)DREW COLEMANOpt Real Estate is a 100-person company on pace to for 1,000 transactions and more than $500M in sales. But for Founder Drew Coleman, that’s not a goal - it’s an outcome of a dedication to “fabled service” for agents and their clients.Be sure to listen for a great Olympics metaphor that serves as an important reminder and even a caution about recruiting and retention!Watch or listen for insights from Drew on:His goal of becoming “the best brokerage that’s ever existed,” how it’s like a team, and what “best” meansWho’s successful in the Opt systemThe transformative nature of FUB’s open API and how tools like Sisu, Rokrbox, StackWrap, and HouseWhisper helpThe value of in-house and offshore talentWhat they walk agents through for annual business planningAn AI solution they’re working on for 2026A top takeaway for you: “Success requires two things: a path for agents to grow and a culture that fuels, not drains, their momentum.”His top takeaway from Unlock (Zillow Pro!)Team Bot (free, always on):→ https://realestateteamos.com/botConnect with Mark Hiller:→ https://www.instagram.com/markhillerflConnect with Drew Coleman:→ https://www.instagram.com/drewcoleman→ (503) 351 3739Connect with Real Estate Team OS→ https://www.realestateteamos.com→ https://linktr.ee/realestateteamos→ https://www.instagram.com/realestateteamos/

Join Alexis and Tom Nickley, dynamic co-leaders of a thriving Orlando real estate team, as they dive into their unique culture and innovative strategies. They explore the bold shift from sales to leadership, share insights on nurturing agent success, and emphasize the importance of core values and accountability. Jen Stauter discusses scaling her Wisconsin team, the significance of her new Agent Success Coordinator role, and her innovative approach to training and recruiting. Together, they shine a light on the future of real estate with a focus on growth and support.

Matt Croteau, team leader at The Fernandez Group, shares insights on integrating technology with a human touch in real estate. He highlights best practices for leveraging AI in communications while maintaining personal connections. Learn about essential features of Follow Up Boss and specific automations that enhance lead engagement. Matt also discusses the importance of solid team culture, the balance between AI and personal touch, plus techniques for effective time management. His tips on using Custom GPTs for lead conversion are a game changer!

Matteo Zingales, Director of Operations at Team Zingales Realty, transitioned from architecture to real estate, crafting operations for a family-owned brokerage. He emphasizes the importance of clarity, alignment, and accountability in teams. Matteo shares the intricate process of turning a real estate team into an independent brokerage, using documented processes and tech stacks like FollowUpBoss and monday.com. He discusses the value of constructive criticism and strategic onboarding, along with plans for future growth and team collaboration.

Marissa Canario, a real estate leader and founder of Apex Realty Group, shares her journey from insurance to opening 168 markets. She emphasizes the importance of obsessing over agent and client experiences as drivers of success. Marissa unveils her segmented onboarding process, ensuring continuous engagement and communication. She discusses the signs for market expansion readiness and shares insights on leveraging mergers and acquisitions to streamline growth. With a keen focus on adapting coaching styles, she highlights the necessity of in-person connections while utilizing AI for efficiency.

Join Brad Nix, co-founder of Path & Post, as he dives into the world of real estate teams and independent brokerages. With a background in building a 30-person team-brokerage, he shares insights on transitioning from franchise limitations to independence. Discover the importance of a growth mindset in leadership, values-driven hiring, and innovative onboarding processes. Brad emphasizes making decisions based on core values and how focusing on client experience can transform transactions into life-enriching transitions.

Sam Khorramian, the founder of Big Block and a real estate entrepreneur, shares his journey from fix-and-flip investor to leading one of the largest real estate teams in the U.S. He discusses the power of 'pigheaded determination' and how it fuels his leadership. Sam details his innovative $300/month, 100% commission model that attracts agents and highlights creative strategies for no-money-down business acquisitions. His insights into targeting non-RESPA businesses and the benefits of roll-ups reveal why now is a prime time to invest in 'boring' industries.

Join Eric Bramlett, Broker and owner of Bramlett Partners, as he dives into the essential components of supporting teams in real estate. He shares insights on the importance of focus and client service as drivers of growth. Discover the three paths high-performing agents can take without starting a team and the strict standards for team eligibility. Eric emphasizes culture and common goals as keys to retention. Plus, hear about his personal recharge habits involving family and outdoor adventures!

Join Mike Hines, co-founder of Oyler Hines, a top Ohio real estate team, as he delves into the art of lasting partnerships. He discusses the crucial role of shared values and a unified vision in building a successful team. Learn how strong branding, even at a high cost, can elevate your market presence. Mike also shares insights on practical steps for merging teams, structuring compensation models, and enhancing per-agent productivity through specialization. His tips on navigating the new construction landscape are a must-listen for aspiring real estate agents.

Ever wondered when it’s time to hire your first full-time recruiter? Or what it takes to lead the market in agent retention?Tiffany Williamson, Owner and President of Navigate Realty, shares the hard lessons and successful steps that have driven their growth to hundreds of agents in multiple markets. From hiring a full-time recruiter (on the third try!) to running blind surveys after every onboarding, this conversation is packed with actionable insights to help you recruit and retain agents.At the center of it all is culture. And at the center of culture are people, stories, and transformations. That’s because people don’t join value props. People join people.Tiffany shares the strategies and tactics that have the team pacing for $1B in sales this year, including value prop and agent avatars, onboarding your recruiter and building out a department (no real estate experience required!), and lifting agent success and retention.Watch or listen for Tiffany’s insights into:- The central role consistency plays in success- Backing away from buying a company to double down on Navigate- Why they went the independent brokerage route- How focusing on what agents need and leading the market in retention are driving a $1B pace- Lessons learned in hiring a full-time recruiter- What should be in place before hiring your recruiter and why it’s not as big a risk as you think- What the first 90 days should look like for your recruiter and why stories of transformation should be their focus- How they’ve evolved their onboarding program from version 1.0 to version 3.0 and how they run it- Why the industry is going more toward big teams and brokerages (spoiler: it’s getting more agent-centric)At the end, learn about a secondhand Chanel bag, 80% capacity for short-term rentals, and the Canyon Ranch experience.Connect with Tiffany Williamson:→ https://www.instagram.com/tiffany_williamson_/→ https://www.navigaterealty.com/agents/tiffany-williamson/Connect with Real Estate Team OS:→ https://www.realestateteamos.com → https://linktr.ee/realestateteamos → https://www.instagram.com/realestateteamos/